Razorfish Tapped for Redesign of The Hollywood Reporter's Online, Mobile and Print Properties

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Razorfish announces agency first - landing combined digital and offline strategy

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We are honored to participate in the redesign of both the digital and print properties for such an iconic publication

Razorfish announced today that it was selected by The Hollywood Reporter, a division of Prometheus Global Media, to consult on the redesign of the brand's website and print magazine, and design a complementary iPad application. The interactive marketing and technology agency is providing creative design direction for the renowned entertainment publication's new brand strategy as it prepares to launch a new weekly glossy magazine with its updated companion website this November.

"We are honored to participate in the redesign of both the digital and print properties for such an iconic publication," said Eric Moore, svp of client engagement and lead of the Media and Entertainment Practice at Razorfish. "In fact, we believe it is a first in the media industry for a brand to tap a digital agency to head both the offline and online redesign. We look forward to collaborating on new and exciting ways for the brand to connect to its readers across all channels."

In addition to the redesign of the magazine's print and online editions, Razorfish also collaborated with The Hollywood Reporter to develop an innovative iPad application. The application fully taps into the operating system and hardware potential of the iPad, and delivers an engaging and functional navigation experience by offering different types of content based on the orientation of the iPad. The application also goes beyond simply repurposing content and provides the reader access to a unique blend of weekly and daily multimedia content.

The account is handled by Razorfish's Media and Entertainment Practice, and is based in the agency's New York office.

About The Hollywood Reporter
The Hollywood Reporter (THR) is the premier destination and most-widely trusted resource for entertainment news, reviews, videos and analysis. Founded in 1930, THR offers exclusive coverage of film, television, and international news, plus extensive photo galleries and reporting of industry events and festivals such as the Oscars®, Emmys, Sundance, Cannes and more. Our unparalleled content reaches the entire entertainment marketplace-allowing industry leaders, influencers and consumers to access the information they want whenever, wherever. THR is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShoWest, ShowEast, Cineasia, and Cinema Expo International); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences, and The Clio Awards).

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Sinagpore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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Katie Lamkin
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