"DBG prides itself in creating compelling original content around some of the biggest names in entertainment and connecting them in meaningful ways with forward-looking brands." - Chris Young, CEO of DBG
New York, NY (PRWEB) October 27, 2010
Digital Broadcasting Group (DBG; http://www.dbg.tv), the full-service digital network specializing in the original production and distribution of video content across the Internet and other digital media, today announced a partnership with leading video game developer Ubisoft® to produce and distribute Just Dance® 2 LIVE, a dance-off competition show which puts amateur dancing aficionados against each other to achieve total dancing dominance.
The dance competition, which will kick off LIVE in New York City’s Times Square on October 28, is to celebrate the release of Just Dance 2, the sequel to the popular Wii™ dancing game, Just Dance.
The dance-off will be hosted by reality TV star Audrina Patridge and co-hosted by Jai Rodriguez of Queer Eye fame. It will be filmed live in the Reuters Studio overlooking Times Square and live-streamed simultaneously on the NASDAQ and Reuters billboards in New York’s most commercial intersection, on video players across selected websites via The DBG Video Network, and will be streamed live on the YouTube homepage masthead.
“DBG prides itself in creating compelling original content around some of the biggest names in entertainment and connecting them in meaningful ways with forward-looking brands,” said Chris Young, CEO of DBG. “Just Dance 2 LIVE takes this concept not only to the streets of Manhattan, but to the largest video-sharing site in the world and the PCs and mobile devices of thousands of dance aficionados around the world.”
"We knew Just Dance 2 LIVE would be the perfect way to the celebrate the launch of the sequel to the #1 best selling music/rhythm game on Nintendo’s Wii system,” said Adam Novickas, director of marketing for Ubisoft. “By collaborating with DBG on this one-of-a-kind live dance competition and allowing it to be viewed across so many platforms, Ubisoft has the power to touch so many more people through the power of dance!”
Just Dance 2 LIVE will be produced and distributed by Digital Broadcasting Group (DBG), (DBG; http://www.dbg.tv), the full-service digital network specializing in the original production and distribution of video content across the Internet and other digital media. For more information about Just Dance 2, please visit: http://www.justdancegame.com.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of 871 million euros. To learn more, please visit http://www.ubisoftgroup.com.
About Digital Broadcasting Group
Digital Broadcasting Group (DBG, http://www.dbg.tv) distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 163 million monthly unique visitors, The DBG Video Network distributes advertisers’ pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG’s award winning in-house production team produces original programming that aligns with a brand’s communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with award winning writers and producers Joseph Gomes and Gregg Backer.
The Morris + King Company for DBG
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