New Website Covers All Things Local - Geosocial, Geolocation, Location-based Deals, Local Online Services and Checkin Applications

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Locl.ly endeavors to fill gap in coverage of the exploding area of "location." Locl.ly covers startup companies and incumbents seeking to take advantage of consumer behavior increasingly influenced by location services and handheld devices.

After years of incremental development location-based services have not only arrived but are poised to become major parts of important mobile applications, services and products for the foreseeable future. Keeping up with the trends and chief movers in this space is the focus of a new online destination called Locl.ly (http://locl.ly).

Launched recently by Rick Robinson, who helped get Digital City off the ground for AOL nearly 15 years ago and who has since been involved in many location-based products, Locl.ly represents a filter in the stream of news about location technology and applications that has recently accelerated to a torrent. Using experiential knowledge combined with reporting and analysis Locl.ly offers visitors an expert take on important advancements in both technology and business.

"Not only is all politics local but most everything else relevant to people's daily lives is local as well… and technology and entrepreneurs have caught up with that fact and begun to exploit it in wonderful ways," said Rick Robinson, editor and creator of Locl.ly. "I approach every day excited by the possibilities GPS-enabled devices and new software solutions are creating, and sometimes frustrated by the near misses made by so many companies. It's that tension, I suppose, that drives me to want to write about and curate this new sector."

Locl.ly endeavors not only to cover technology (infrastructure and consumer-facing) but also beta products (consumer and enterprise) and the people behind it all.

"It's an incredibly exciting time, and such a long way from the early days of simple local online services," Robinson said. "I suppose I'm at once a cheerleader and critic and that will likely come through with Locl.ly."

Recent coverage included pieces on startups TownFlier, TownWizard, Google's personnel changes around "location", Whrrl, CardStar and others.

About: Before starting Locl.ly Robinson launched Twitchamp.com, measuring your Twitter popularity, and Officegossip, a curation of inside scoops on companies. He has long been involved with social startups as well as advising mobile companies, telcos and coming 4G hybrids.

Contact: Editor(at)locl(dot)ly

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