MailChimp Users 'Like' Easy-to-Use Facebook Integration Features

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125 Million Emails Have Included Facebook’s Like Button Since Mid-July 2010

Offering numerous seamless Facebook integration features, MailChimp was the first self-service email marketing provider that made it possible for users to add a Facebook Like button to email campaigns. Since launching the Like merge tag option in mid-July, MailChimp reports 125 million emails have included the Like button to date.

Helping to increase the impact of its users’ messages by combining email marketing with social networking, MailChimp makes it simple for its users to maximize the power of Facebook. Not only can users incorporate the Like button in email campaigns, but they can also add a signup form to their Facebook page; auto post email campaigns to a Facebook page; track who “Likes” their campaigns; use merge tags to pull Facebook information directly into campaigns; add Facebook comments to campaigns; and create Facebook event templates for campaigns. MailChimp’s social integrations also make it easy for users to share campaigns across their personal and business social networks, while the Social Share merge tag allows their personal subscribers to easily share campaigns on their Facebook Walls.

“Email marketing can be a one-way conversation at times. We don’t think it has to be. We are always looking for strategies to help our users get immediate feedback from their subscribers, while keeping them engaged and continuing the conversation to foster deeper relationships. Our social media integration tools are just one example,” says founder and CEO Ben Chesnut.

For more information on MailChimp, visit http://www.mailchimp.com.

About MailChimp
MailChimp is a leading self-service email provider that is improving the user experience by providing seamless, yet powerful email marketing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. With headquarters in Atlanta, Georgia, MailChimp has 10 years of experience making it easy for customers to create professional email marketing communication. They offer users a fast and robust application for creating, targeting, delivering and tracking their email-marketing efforts. Customers enjoy cutting-edge features, like designer templates, advanced social segmentation and data, geo targeting, and free reports with every campaign. MailChimp's platform uses an open API, and it’s already integrated with many third party applications including Salesforce, Wordpress, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free. All the information you’ve ever wanted is available at http://www.mailchimp.com.

Media Contact:
Caren West
Caren West PR
404.614.0006
caren(at)carenwestpr(dot)com

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Caren West