New Word-of-Mouth Campaign Relieves Pain of Stains

Share Article

Carbona enhances its social media platform, StainTalk, by adding Stainblindness. Stainblindness is a word-of-mouth campaign implemented in conjunction with Wal-Mart's acquisition of Carbona products in select neighborhoods.

Following their second successful giveaway, Carbona is now enhancing StainTalk, its social media platform, by adding Stainblindness. Stainblindness is a word-of-mouth campaign that builds on StainTalk's successful increase of recognition for Carbona's brand name and is being implemented in conjunction with Wal-Mart's acquisition of Carbona products in select neighborhoods.

"Stainblindness" is the inability to see stains and often leads to the accompanying condition of "StainPain," experienced by the people forced to clean up after the Stainblind patient. Participants to this tongue-in-cheek campaign will also have the chance to win a visit from a local cleaning agency for themselves and a friend - the ultimate StainPain relief.

"Everyone can relate to the frustration caused by having to clean up after someone else. Stainblindness and StainPain are based on real-life experiences," said Stefan Monz, business development director of Delta Carbona.

The goals behind the Stainblindness campaign are multi-fold and include product awareness, promoting store locations and increasing community awareness.

"It will help educate Carbona's main demographics with what products to buy and where to buy them, and encourage Carbona's loyal brand evangelists to talk to each other," said Tim Wells, president of Delta Carbona.

Cross-Atlantic marketing firm conceptbakery USA, which manages StainTalk, will be launching this project on multiple platforms. In addition to a humorous website for "Dr. Stan Deville's Institute of Stainblindness," three short film clips were developed specifically for this campaign and will introduce "Stainblindness" from a doctor's and patient's perspectives. Participants will interact via the new blog at StainTalk.com.

"We designed this to be simple, fun and interactive," said Klaus Holzapfel, managing partner of conceptbakery USA. " Visitors can order free Stainblindness Caretaker Kits, create their own prescriptions and participate in a challenge that could win them a full house cleaning for themselves and one of their friends."

Stainblindness Caretaker Kits empower StainPain sufferers with an ID card identifying them as a Caretaker, a certificate stating their Bill of Rights to fight Stainblindness, and a sticker to help raise awareness. Please visit http://stainblindness.com for more information.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Klaus Holzapfel
Visit website