AutoTex PINK provides installers and retailers with an opportunity to offer a product that naturally appeals to women as well as men
Pine Brook, NJ (Vocus) October 28, 2010
WEXCO Industries has a product that can help make any automotive installer or retailer “female friendly.” AutoTex PINK windshield wiper blades are high-performance blades that benefit breast cancer awareness and research. The unique packaging with the familiar pink ribbon appeals to women and can generate sales without prompting.
“AutoTex PINK provides installers and retailers with an opportunity to offer a product that naturally appeals to women as well as men,” said Paula Lombard, President of WEXCO Industries, who developed the windshield wiper blade brand a year ago. “The Cone Report states that more than 86% of consumers, given equal price and quality, would swtich brands or companies to one that supports a good cause. Everyone needs wipers blades, so why not offer one that supports an important cause like breast cancer awareness and research?”
Products with a pink ribbon or ones that donate to breast cancer are not new, but Lombard and AutoTex PINK are the first to bring the cause to an automotive product. AutoTex PINK windshield wiper blades come in a standard black color with a small pink ribbon promoting the cause of breast cancer research and awareness. They are available in metal or frameless and fit over 98% of vehicles on the road.
Sales of AutoTex PINK windshield wiper blades generate donations to the National Breast Cancer Foundation (http://www.nbcf.org) or the Breast Cancer Society of Canada (http://www.bcsc.ca). The company hopes to raise $50,000 by the end of 2010.
Because of its uniqueness, Lombard and AutoTex PINK wiper blades were featured on the Lifetime Network’s “The Balancing Act” on October 14th. During the segment, which was part of the show’s annual Breast Cancer Awareness Special, Lombard discussed AutoTex PINK’s campaign to “Wipe Out Breast Cancer” as well as some car care tips for women. The show will re-air on October 28th from 7 - 8 a.m.
To learn more about AutoTex PINK windshield wiper blades and how they can make your business more female friendly, visit the WEXCO/Dyna booth (#9901) at AAPEX at the Sands Convention Center, Nov. 2 - 4.
About AutoTex PINK: AutoTex PINK is a division of WEXCO Industries, Inc., a certified WBENC (Women’s Business Enterprise National Council) company that is one of the nation’s leading global supplier of OEM quality windshield wiper blades, auto parts and accessories. A portion of the sales of AutoTex PINK windshield wiper blades goes to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. For more information, visit http://www.autotexpink.com or call 800.692.3962.
About National Breast Cancer Foundation, Inc.®:National Breast Cancer Foundation, Inc.® is a nonprofit charitable foundation headquartered in Frisco, Texas, just north of Dallas. The Foundation exists to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs and online community support programs. For more information, visit http://www.nbcf.org.
About The Breast Cancer Society of Canada: The Breast Cancer Society of Canada is a registered, national, not-for-profit, charitable organization dedicated to funding Canadian breast cancer research into the detection, prevention, treatment and to ultimately find a cure for the disease that women fear most. For more information, visit http://www.BCSC.ca.
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