Word of Mouth Marketing Association Announces New Board of Directors

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WOMMA's Five New Board Members to Begin Their Terms January 2011

The Word of Mouth Marketing Association (WOMMA) recently announced the results of its board elections, which were held via mail and online ballots between September 20 and October 4. Five members were newly elected to serve on WOMMA’s Board of Directors. The new board members are:

  • Jodi Flicker of Los Angeles; Vice President, Audience Development, Digital Media at Warner Bros Television Worldwide Marketing. With more than 15 years experience in marketing, Flicker has a diverse background which has been clearly defined by consumer behavior trends and the evolution of communication platforms. She formerly led the marketing and research divisions of CBS Interactive. At Warner Bros, Flicker formed a team that specializes in communications and marketing on several digital platforms and developed a word of mouth marketing department (currently employing 500+ independent contractors) that supports marketing initiatives throughout the studio as well as with outside clients.
  • Adam Lavelle of New York City; Chief Strategy Officer, iCrossing. Lavelle has more than twelve years of interactive expertise helping clients succeed online, with senior positions at Agency.com, iXL/Scient, Digitas, and The Internet Group, where he led the first launch of Mapquest.com. As Chief Strategy Officer, Lavelle delivers leadership, strategy and innovative ideas to iCrossing teams, while driving the development and delivery of iCrossing’s service and technology offerings to create comprehensive digital marketing programs for the company’s Fortune 500 client-base.
  • Virginia Miracle of Austin, Texas; Senior Vice President, Senior DI Strategy Head, Ogilvy PR. Miracle brings a broad range of experiences in executing programs – both online and offline – to Ogilvy Public Relations Worldwide (Ogilvy PR). Her current client work focuses on the enterprise socialization and social media campaigns for companies such as Time Warner Cable, SunPower Corporation, UPS, and Intel. Virginia heads up the strategy team within 360° Digital Influence, Ogilvy PR’s latest interactive discipline designed to manage brands in an era of changing sources and forces of influence.
  • Pepper Evans Roukas of New York City; Vice President, Digital Marketing and Social Media Development, American Express. In her current role, Roukas is responsible for driving brand engagement through digital innovation, and leveraging online communities and social media, among other channels. Previously, she managed the golf industry for American Express. Prior to joining American Express, Pepper held leadership positions at a variety of Internet and media companies, including boo.com, Biztravel.com, News Corp., and Random House. She holds an undergraduate degree from the University of Pennsylvania and an MBA from Columbia Business School.
  • Ted Wright of Atlanta; Founder, Managing Partner, Fizz. The founder and Managing Partner of Fizz, Wright has been at the forefront of word of mouth marketing since he helped Neal Stewart’s team bring back Pabst Blue Ribbon in 2000. Often quoted in the press about marketing, Wright leads his team of word of mouth marketing professionals from their Atlanta offices. Wright and his team at Fizz have been honored for their work with a variety of awards. An alumni of Booz Allen & Hamilton, Ted also holds an MBA with honors from The University of Chicago.

The new board members begin their terms January 1, 2011.

WOMMA, http://womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2005, WOMMA currently has approximately 300 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.


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