Perfect Market Previewing Vault Technology at Online News Association Conference

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Perfect Market to sponsor three-day event and provide on-site demos of the Vault at ONA ‘10 being held in Washington, DC from October 28-30, 2010.

Perfect Market, Inc. (http://www.perfectmarket.com), an Idealab company that helps publishers maximize online revenue from their content, today announced that it is a sponsor of ONA ’10 and will be providing demos of its Vault technology throughout the duration the conference, taking place at the Marriott Renaissance Washington, DC from October 28-30, 2010.

Perfect Market will host Booth 22 in the sponsor gallery, located in the Grand Ballroom of the Marriott Renaissance, providing demos all day of the recently launched Vault. There will also be free t-shirts and travel mugs to giveaway.

Background:
ONA ‘10 is the premier gathering of highly engaged digital journalists who are shaping the future of journalism and technology. Conference attendees learn about new tools, techniques and technologies while discussing advancements and challenges in the industry.
Perfect Market most recently launched the Vault Index Summer 2010, an exclusive ranking of the 10 most valuable topics for news publishers. The survey finds articles about serious subjects were the top-earning news based on advertising revenue per page view.
While most news sites now monitor top traffic-driving search topics, such as celebrity gossip, Perfect Market’s Vault Index looks at a combination of traffic and advertising revenue data to estimate the top-earning news topics, based on advertising revenue per thousand page views (RPM).

Resources:
Vault Index Infographic (downloadable): http://perfectmarket.com/vault_index_summer_2010_infographic
Read more about the Vault Index Summer 2010 here: http://www.nytimes.com/2010/10/18/business/media/18revenue.html
Follow Perfect Market on Twitter (@PerfectMarket): http://twitter.com/perfectmarket
Follow ONA ‘10 on Twitter (@ONA10): http://twitter.com/#!/ONA10
About Perfect Market, Inc.
Perfect Market, Inc. helps professional publishers with revenue relevancy tools that help them create, distribute and monetize their content more effectively online. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market is based in Pasadena, CA.

Perfect Market’s solution helps publishers serve users with exactly what they are looking for in online content. Our optimized content pages are designed from the ground up to serve each specific audience segment, from search engine users to visitors from social networks. Content is complemented with relevant ads that are targeted based on the specific content themes that attract users to the content. This results in a more satisfied user, increased traffic and higher click-through rates for advertisers. The combination of factors results in dramatically more revenue for publishers and their ad network partners.

At Perfect Market we believe that content matters. By delivering the right content in the right format to the right user with the right relevancy, Perfect Market has increased the revenue for partners in our program by at least 20-fold.

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Rachel Petersen

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