Ifeelgoods’ Facebook Credits for Online Advertising Featured in ad:tech New York 2010 Innovation Alley

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Ifeelgoods, Inc., a virtual goods incentive company, has been selected for Innovation Alley at ad:tech New York 2010, where it will be featuring its innovative use of Facebook Credits as an incentive in online advertising. Innovation Alley is a dedicated area on the ad:tech exhibit floor showcasing start-up companies with innovative digital marketing products. ad:tech is scheduled for November 3-4, 2010, at the Javits Convention Center. To make an appointment, email adtech@ifeelgoods.com.

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“Social gaming is the next frontier in online marketing,” said Ifeelgoods co-founder and CEO Michael Amar. “We are excited to introduce the ad:tech community to an easy way to make their online advertising more effective by tapping into this market.”

Ifeelgoods, Inc., a virtual goods incentive company, has been selected for Innovation Alley at ad:tech New York 2010, where it will be featuring its innovative use of Facebook Credits as an incentive in online advertising. Innovation Alley is a dedicated area on the ad:tech exhibit floor showcasing start-up companies with innovative digital marketing products. Ad:tech New York 2010 is scheduled for November 3-4, 2010, at the Javits Convention Center.

Ifeelgoods is the first platform to allow marketers to use Facebook Credits as incentives in their online advertising outside of social games using the Facebook Credits API.

Ifeelgoods’ Facebook Credits incentive solution improves online advertising click-through rates, lowers cost per acquisition and makes online advertisements more engaging by using Faceook Credits in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Facebook Credits can be used in a variety of ways for online advertising such as, Start an account and get 25 free Facebook Credits or Apply for our credit card and get 50 free Facebook Credits.

More than 200 million people play games on Facebook each month. Facebook Credits are accepted by many of the leading games on Facebook, including Zynga’s FarmVille and Mafia Wars; CrowdStar’s Happy Aquarium; PopCap Games’ Bejeweled Blitz; Playdom’s City of Wonder; and EA SPORTS FIFA Superstars from Playfish.

“Social gaming is the next frontier in online marketing,” said Ifeelgoods co-founder and CEO Michael Amar. “We are excited to introduce the ad:tech community to an easy way to make their online advertising more effective by tapping into this market.”

To schedule an appointment with Ifeelgoods during ad:tech, please email adtech(at)ifeelgoods(dot)com.

About Ifeelgoods
Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

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