Swimwear and Swim Gear Supplier Launches Biggest Sale in Decades

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Swimmers and swim teams will receive up to 40% off brand-name competitive swim suits, fitness swim suits and swim training gear from Kiefer.

I could almost see kiefer.com smoking from the huge increase in traffic and order transactions. Clearly we were making an offer that was close to the hearts of our customers.

This fall, Adolph Kiefer and Associates is launching a series of sales in an effort to boost revenue in the fourth quarter. Each week the Illinois-based company will be offering up to 40% off brand-name competitive swimwear, fitness swimwear and swim training equipment.

Kiefer expects that the most popular sales will be those that include great discounts on the well-known swim brand, Speedo. To kick off the sale series Kiefer ran a promotion for 40% off all in-stock Speedo swim suits purchased on kiefer.com. According to Marketing Director Robin Kiefer, the promotion was very successful. "I could almost see kiefer.com smoking from the huge increase in traffic and order transactions. Clearly we were making an offer that was close to the hearts of our customers." Robin Kiefer has revealed that the company has an even bigger sale planned for November.

In addition to Speedo swim suits, Kiefer will also be offering 40% discounts on other swimwear brands including TYR, Kiefer and Dolfin. Product Manager Stacey Kiefer explains that everybody has a favorite brand and it is important to recognize each preference. "Dolfin uglies are a favorite with our younger customers. TYR is popular for swim teams. And, of course, Kiefer has some very loyal customers who only buy Kiefer."

Swimwear is not the only product category that Kiefer will be discounting. Swim gear, including swim fins, hand paddles, pull buoys, and resistance training equipment will comprise one sale. Another sale will focus on swim goggles and swim caps, staples for every competitive or fitness swimmer. Even technical racing suits will be offered at a dramatic discount. Stacey Kiefer, who is a lifelong competitive swimmer explains, "30% is an incredible deal when you are considering purchasing a $300.00 technical suit!"

Throughout October and the early weeks of November, Kiefer's sales will be available to all customers who purchase online at kiefer.com. The last two weeks of November, Kiefer will announce the biggest sale that will correspond with the catalog drop. At that point, customers will be able to take advantage of discounts on multiple sales channels including Kiefer's toll-free customer service, kiefer.com and Kiefer's retail swim shops.

Customers who wish to be notified regarding upcoming sales are invited to join Kiefer's email list at http://www.kiefer.com. Robin Kiefer explains, "People who receive our emails not only have the benefit of learning about our sales first, but Kiefer also sends exclusive offers to these individuals."

About Adolph Kiefer & Associates:
Gold medalist Olympic swimmer Adolph Kiefer founded Adolph Kiefer & Associates in 1947. As the official aquatics supplier to the 1948 U.S. Olympic Swim Team, the company introduced the first nylon swimsuit as a lightweight alternative to wool and cotton suits and a cost alternative to the silk suits of the time. Since then, Kiefer has provided the swim community with many innovative aquatic performance and safety products including the original Wave Eater racing lane, fully customizable starting platforms, lifeguard equipment and apparel, and a complete line of competitive swimwear and goggles. Today, Mr. Kiefer continues to dedicate his life to helping swimmers of all ages and abilities. The company sponsors a full calendar of competitive swimming events and is a top competitive swim team supplier.

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