AMG Worldwide Announces Helly Hansen Performance Apparel and Footwear Brand to Prestigious Client Portfolio

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AMG Worldwide (AMGW), the premiere integrated marketing communications agency of South Florida, is pleased to announce the latest outerwear and clothing line addition to its portfolio: Helly Hansen / Helly Hansen Pro Latin America. Miami has quickly established itself as a glamorous destination for fashion, tourism and lifestyle, and through cuisine, culture and lifestyle remains closely linked to everything Latin American

Helly Hansen

We are so pleased to welcome the Helly Hansen brand to our team at AMGWorldwide,” exclaims Edward De Valle, President and CEO of AMG Worldwide.

AMG Worldwide (AMGW), the premiere integrated marketing communications agency of South Florida, is pleased to announce the latest outerwear and clothing line addition to its portfolio: Helly Hansen / Helly Hansen Pro Latin America. Miami has quickly established itself as a glamorous destination for fashion, tourism and lifestyle, and through cuisine, culture and lifestyle remains closely linked to everything Latin American.

Helly Hansen, the world’s most experienced performance apparel and footwear brand, has lived at the most extreme altitudes and latitudes for 133 years. In 2010, the Norwegian brand stakes its position at the far reaches of attitude with a comprehensive sportswear collection that goes toe-to-toe with its legendary technical water sports and outdoor gear.

Never has a true technical brand pushed the boundaries of style and performance in a single season. The collection mixes the heritage of Old World fabrics and hardware popular in urban environments with futuristic performance fabrics and features essential for surviving in frigid ocean conditions. The line is fresh, colorful and full of details that make it attractive for editorial coverage and fashion spreads.

“We are so pleased to welcome the Helly Hansen brand to our team at AMGWorldwide,” exclaims Edward De Valle, President and CEO of AMG Worldwide. “The unique outerwear and clothing line company rounds out our portfolio of fashion designers, and gives us an opportunity to work with sports-minded individuals seeking practical and technical clothing options without compromising on style.”

Edward De Valle established AMG Worldwide nearly a decade ago and has since strategically positioned the company among the world’s premiere agencies by expanding its global reach and providing a service that is not only desired but essential for luxury brands, developers, hoteliers and restaurateurs around the world. With its core services in media planning and buying, public relations, sales consulting and interactive marketing, AMG Worldwide executes marketing strategies in all seven continents. It has key regional offices in New York City, Lexington and San Diego, with international alliances located in Santo Domingo, Panama City, Dubai and Moscow.

Nicole Kasak
AMG Worldwide: PRWorks
305-856-8004 ext. 316
Nicole(at)amgwagency(dot)com

Dianne Bisono
AMG Worldwide: PRWorks
305-856-8004 ext. 306
Dianne(at)amgwagency(dot)com

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Nicole Kasak
AMG Worldwide
305-856-8004 ext. 316
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