Search Marketing Now Webcast, "Real-Time Marketing on the Socially Connected Web" Addresses how to Connect with Customers Online, Nov. 18

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Webcast features Rob Garner, senior strategy director at iCrossing, who will share insights into how businesses and marketers can maximize return from social media channels -- why marketers are now publishers, creating content in order to engage with customers. Webcast will air at 1 PM EST, Nov. 18.

Search Marketing Now webcast, Nov. 18

Nov. 18 webcast, "Real-time Marketing on the Socially Connected Web"

On Thursday, November 18 at 1 PM EST, Search Marketing Now presents "Real-Time Marketing on the Socially Connected Web: Connecting with Customers when it Counts," a free webcast featuring Rob Garner, senior strategy director at iCrossing and columnist for "The Search Insider" at MediaPost.

This webcast is free and registration is open at Search Marketing Now.

Most marketers accept the fact that they no longer own their brands. Consumers — armed with blogs, Facebook and Twitter accounts, and Flip cams — have been complaining about customer service, critiquing ad campaigns, exposing sleeping workmen and boycotting products for years.

In today’s environment of instant connectivity through social networking sites, mobile applications, feeds, real-time search, video and other technologies, brands must think like real-time publishers. They must focus on ongoing custom content development and community management.

During this webcast, Rob Garner, senior strategy director for iCrossing, will explore how today’s brand marketer can become more active, agile and aware in the online marketing environment. He will discuss what it means to be a “marketer in the moment," and how this overarching Web strategy will continue to borrow heavily from search and social themes, such as:

•How brand marketers can engage with their customers online
•Why publishing is the new marketing – and how marketers can create relevant content
•When to recognize that outside help might be needed
This webcast is sponsored by iCrossing. iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West, SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell
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