Wider Product Availability and Greater Adoption in BRIC Countries to Drive Touchscreen Handset Popularity, says Sony Ericsson

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The touchscreen phenomenon looks set to continue to increase dramatically over the coming 12 months based on the dual factors of wider availability of both low-end and high-end handsets and also the increase in market penetration from developing countries, such as Brazil, Russia, India and China (BRIC), according to Sony Ericsson.

The touchscreen phenomenon looks set to continue to increase dramatically over the coming 12 months based on the dual factors of wider availability of both low-end and high-end handsets and also the increase in market penetration from developing countries, such as Brazil, Russia, India and China (BRIC), according to Sony Ericsson.

The popularity of the "smartphone" has skyrocketed over the past few years and touchscreen technology in mobile phones is now firmly established as a key feature with many phone users.

A touchscreen smartphone allows for a completely different user experience from traditional handset operation, providing far more fluid navigation throughout the various menus, as well as creating many additional possibilities when it comes to mobile phone applications and games. The technology has emerged in parallel with wireless 3G internet connectivity in mobile devices, which has had a significant impact on the way that people use the internet on the move.

Other handsets, such as Sony Ericsson's keyboard android handset, the Xperia™ X10 mini pro, successfully marry both touchscreen technology and the use of a physical Qwerty keyboard, which can neatly slide out of the handset, keeping it compact when not in use. Handsets like these are important for those users who are excited by the possibilities of a touchscreen smartphone, but still prefer to use a keyboard with normal buttons explains Sony Ericsson's Head of Digital and CRM, Ben Padley:

"Touchscreen technology has evolved significantly in the past couple of years, and handsets incorporating such functionality are taking an ever larger market share in many countries. Whilst many users have adopted touchscreen phones in a short space of time, others will continue to favour the use of a handset that has the more traditional button-led input method. However, the popularity of touchscreens will almost certainly continue to rise in term of the global market and the gap between touchscreen sales and those of conventional handsets looks set to gradually decrease across the world."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information regarding Sony Ericsson's products and services, please visit http://www.sonyericsson.com.

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