Westchester Public Relations Firm Creates New Model for Online PR

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Cut-It-Out Communications, Inc., a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations agency specializing in the incorporation of online activities in traditional PR programs, today announced it has created a new model to increase client visibility based on the pillars of web site development, search engine marketing and social media.

The model emphasizes the use of internal blogs residing on a client’s web site; coding in .asp and online media rooms; and campaigns to create deep links and an interwoven online footprint. The company is certified in advanced search engine marketing; was recently named an all-star by Constant Contact, a prominent email marketing firm; and is ranked #1 for the geo-targeted search term, “Westchester County public relations.”

Willy Gissen, President of Cut-It-Out Communications, said, “The goal of online PR is exactly the same as traditional PR -- to increase client visibility. And the Google ranking algorithm responds in the same way, too, by rewarding the creation of original and creative content. That forms the perfect opening for public relations firms who have focused almost exclusively on that very task for print publications.”

The Cut-It-Out model offers many unique elements. All web sites are coded in asp instead of html to facilitate site renovation. Internal blogs, residing on a client’s web site, are used to create deep links -- inbound connections to interior pages of a site. Google emphasizes this type of inbound link, clickable text on another site pointing to your own, in its search engine ranking pages (SERPs).

Other aspects of the Cut-It-Out model include a prominent online media room for all publicity generated, with a link on a web site’s top navigation bar for the journalist’s convenience. Corporate presence on social media sites are linked with each other as well as the organization’s home page to create a customized online web.

Mr. Gissen concluded, “The online revolution is an ongoing one, and only the nimble public relations firms, capable of constant adaptation, will stay at the top. Cut-It-Out Communications is committed to that strategy to keep its clients in the forefront of the business world.”

For more information, please email info(at)cutitoutcommunications(dot)com or call 914-723-7212.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients. With more than 15 years of experience in public relations and related fields, the President, Willy Gissen, previously trained with a former SVP of the top New York City PR firm, Hill & Knowlton; served on the communications staff of Congressional and gubernatorial campaigns; and earned a degree from Harvard College.

The company has authored a series of instructive articles about public relations at http://www.cioediting.com/media_content_provision.asp and maintains a blog about current events at http://www.cioediting.com/wordpress.

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