Prudential Announces Boost for Income Choice Annuity Awards

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Prudential has announced it is increasing starting incomes by 1.5 per cent as guarantee costs fall on conventional annuities.

Prudential has announced that, at a time when rates on conventional annuities have been falling, Prudential's innovative Income Choice Annuity is bucking the trend with starting incomes being increased by 1.5 per cent.

Prudential has passed on a fall in guarantee costs for the product which offers a secure minimum income for life as well as giving customers the opportunity to benefit from potential growth.

The new pricing applies to quotes issued from 11th October and to all new business where funds have been received from 11th October.

Prudential was able to increase starting costs after a calming of market volatility and a review of risk-free rates meant the cost of providing guarantees behind the Income Choice Annuity had fallen.

More than 12,000 customers have bought Prudential's Income Choice Annuity since it was launched in March 2009. This innovative annuity gives customers the flexibility to select the level of income they wish to receive, and customers starting their annuity between 6 April 2009 and 5 April 2010 will have seen their income grow by up to 6 per cent at their policy anniversary.

Vince Smith-Hughes, head of pensions development at Prudential, said: "The cost of providing the guarantees underpinning our Income Choice Annuity has fallen so we are able to pass that on to customers.

"The Income Choice Annuity has proven to be very popular with clients and advisers since launch and we are committed to ensuring it remains as competitive as possible in the current market."

Income Choice annuities (http://www.pru.co.uk/pensions_annuities/our_annuities/ ) are available to customers with £10,000 after tax-free cash has been taken and is backed by Prudential's with-profits funds, one of the strongest funds in the UK, with around £70 billion invested.

Initial commission can be either a fixed amount or a percentage of the fund value after tax-free cash, up to a maximum of 3.5 per cent of funds invested or, if higher, up to £500.

The annual commission, up to a maximum of 0.5 per cent of the original fund after tax-free cash has been taken, is a level amount payable annually starting in the first year until the death of the last survivor on the policy.

The initial charge is £475, plus 0.6 per cent, plus charges to cover the cost of commission, and the annual charge is expected to be 1.33 per cent a year assuming investment returns in the with-profits fund are 7 per cent a year.

ENDS

Notes to Editors:
The information contained in Prudential UK's press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Full consumer product information can be found at http://www.pru.co.uk.Media enquiries

About Prudential:
"Prudential" is a trading name of The Prudential Assurance Company Limited, which is registered in England and Wales. This name is also used by other companies within the Prudential Group, which between them provide a range of financial products including annuities, life assurance, bonds, pension funds (http://www.pru.co.uk/pensions_annuities/prudential_pensions/ ), investments (http://www.pru.co.uk/ ), a tax calculator and retirement plans (http://www.pru.co.uk/pensions_annuities/ ). Registered Office at Laurence Pountney Hill, London EC4R 0HH. Registered number 15454. Authorised and regulated by the Financial Services Authority.

PR Contact:
Jonathan Akerman
PR Manager
Prudential
3 Sheldon Square
London
W2 6PR
020 7150 3177
http://www.pru.co.uk

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