Software Developer Introduces Nation's First Integrated Mobile Marketing & Banking Application

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Nine Multimedia developed and launched the nation’s first fully integrated mobile marketing and banking application for Apple’s iPhone. The flagship app was done for Coasthills Federal Credit Union and is available free through the iTunes store. Coasthills is located on the Central Coast of California and has more than 65,000 members and an excess of $700 million in assets. The app is unique because it allows the institution to make direct offers to members in real time through the app. It truly is the only app that adds marketing to mobile banking.

“Mobile banking apps improve the customer’s quality of life, while enhancing the financial institution’s ability communicate directly to members”, said CEO of Nine Multimedia, Tom Marchesello.

“As marketers, we have to move at the same warp speed as the technological world we live in. This app provides the opportunity to provide consumers access to our message at their fingertips. The segment that demands this is growing exponentially” said Scott Coe, Senior Vice President, Marketing at Coasthills.

The new Nine Multimedia platform is different than the small number of apps being published by other credit unions and banks. Virtually all of these 100 or so apps offer just mobile banking functions. The Nine Multimedia app adds marketing offers and current news to its mobile app’s banking functions. This means app users will get mobile banking convenience and receive up-to-the-minute news about the Credit Union and or Bank.

“Mobile banking apps improve the customer’s quality of life, while enhancing the financial institution’s ability communicate directly to members”, said CEO of Nine Multimedia, Tom Marchesello.

Nine Multimedia’s app provides mobile banking via secure access to the Credit Union or Bank’s Home Banking system, which has a complete set of controls to access a member’s account through encrypted Internet connections. Members can check account balances, transfer funds between deposit accounts, make loan payments and generate on-demand account statements from their smartphones, just like they do from their computers.

Other commonly used features include a national database search of the fee-free CO-OP or Branch ATMs nearest the mobile app user, wherever they are at that moment.

The Nine Multimedia platform will also provide marketing offers to the members, alerting them through the application itself. This will allow the Credit Union or Bank to quickly and inexpensively communicate with members. Making this the cheapest and most direct marketing channel available to financial institutions to date.

Nine Multimedia has been successfully designing and developing the Mobile Apps, Online Video Portals, and e-Commerce systems of fortune 500 media brands for over 6 years. Tom Marchesello, the CEO has an 18-year history of creating innovative technology and advertising platforms for institutions like Sony and the US. Air Force. Nine Multimedia is located in San Diego, California.

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Kevin Dawson
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