Motorola Solutions Announced as Cornerstone Sponsorof RFID Journal LIVE! 2011

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RFID Journal today announced that Motorola Solutions will be the cornerstone sponsor for its ninth annual conference and exhibition, to be held on Apr. 12-14 in, Orlando, Fla.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), announced today that Motorola Solutions, a top provider of passive ultrahigh-frequency (UHF) RFID technology, has signed on to be the cornerstone and registration sponsor of RFID Journal LIVE! 2011. This event—RFID Journal's ninth annual conference and exhibition—will be held on Apr. 12-14, in Orlando, Fla.

"The name Motorola has become virtually synonymous with RFID, so we are extremely pleased to have the company's support for our RFID Journal LIVE! conference," said Mark Roberti, RFID Journal's founder and editor. "This is the third year that Motorola has been our top sponsor, and it is clearly a partnership that is delivering lasting benefits for both parties, and for the RFID industry as well."

Gene Delaney, the president of Motorola Solutions, will offer the keynote presentation at RFID Journal LIVE! 2011, on Apr. 13.

Motorola entered the RFID industry in a big way in 2006, and continues to be a market leader for passive UHF RFID technology. The firm has introduced numerous innovative RFID readers into the market—most recently, a business line that includes the FX7400 series of fixed readers, the MC3090-Z handheld reader and the DS9808-R, a handheld/hands-free combination 1D/2D bar-code scanner and RFID interrogator.

"RFID Journal LIVE! is the world's largest and most important RFID event, so we are extremely pleased to be closely associated with it," said Chris Schaeffer, Motorola Solutions' director of RFID market development. "The growth of the event, even in the wake of a global recession, speaks to the importance of RFID technology in delivering new levels of efficiencies to corporations globally."

RFID Journal has also announced that Avery Dennison will be the event's signature sponsor. The conference, which will feature more than 175 companies exhibiting a wide variety of active and passive RFID systems designed to deliver benefits across many vertical industries, attracts attendees from more than 40 countries worldwide.

RFID Journal LIVE! 2011 will continue previous events' focus on how RFID technologies are being applied in specific vertical industries. Tracks will features end-user case studies in the following sectors:

  •     Aviation/aerospace
  •     Defense/security
  •     Health care/pharmaceuticals
  •     Manufacturing/operations
  •     Retail/CPG
  •     Supply chain/logistics

In addition, the event will also feature preconference seminars focused on RFID's use in the following industries:

  •     Construction
  •     Energy
  •     Food/agriculture
  •     Health care
  •     Warehouse/inventory management

The conference program will reveal how all types of RFID technologies—active, Wi-Fi, passive UHF, passive high-frequency (HF) and more—can be used to improve operations in every sector. Like all RFID Journal events, LIVE! 2011 will feature leading end users objectively explaining how they utilize the technology to enhance efficiencies and streamline business processes. RFID Journal LIVE!, the media company's largest annual event, will also feature technology exhibits and demonstrations by the leading RFID companies worldwide.

"RFID Journal's events are known for objective case studies by end users, as well as for highly informative presentations by experts with hands-on experience in RFID," Roberti stated. "We are confident that those who attend this conference will benefit from a deeper understanding of how businesses and organizations in the defense sector can employ RFID to lower costs, improve security, streamline processes and boost profits."

For more information about this event, visit

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit

About Motorola
Motorola is known around the globe for innovation in communications, and is focused on advancing the way in which the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, the company is leading the next wave of innovations that enable individuals, enterprises and governments to be more connected and more mobile. Motorola reported sales of $22 billion in 2009. For more information, visit

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the stylized M logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC, and are used under license. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.


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