Mednikow Jewelers Says “I Do” To Sasha Primak's eCommerce Platform and New York Digital Marketing Agency Ready Set Rocket

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New York digital marketing agency Ready Set Rocket expands its relationship with Sasha Primak, one of the world’s largest crafters of fine jewelry, offering eCommerce strategy, website design, analytics and reporting, social media and search marketing for the Sasha Primak Dealer Network.

Mednikow, a Memphis-based jeweler, is the first jeweler to fully embrace the Sasha Primak Dealer Network. Their site will utilize Sasha Primak’s proprietary eCommerce platform, and New York-based digital marketing agency Ready Set Rocket will customize the user experience to tailor the visual identity of the website to Mednikow’s target audience.

By launching the Sasha Primak Dealer Network, Sasha Primak is providing a much-needed asset to jewelers who are looking to develop an eCommerce program aimed to grow revenue from online sales, while mitigating the high cost of entry into eCommerce and the high inventory carrying cost.

“The ability to utilize such a tested and refined eCommerce platform, and offer a custom branded experience tailored to various target audiences is invaluable,” shares Alex Lirtsman of Ready Set Rocket.

“We think the biggest benefit of the partnership is that dealers are provided access to years of research and experience without the burden of doing it on their own. Our role is to combine Sasha Primak’s platform with our digital marketing know-how to determine how to enable their eCommerce program to generate sales within the luxury industry sector.”

The website will offer dealers custom interactive functionality, including the “Design Your Own Engagement Ring” feature. Additional features include secure shopping, diamond and jewelry selection and access to a custom interface that is designed for usability, measurable conversion goals and a holistic digital marketing strategy including social media and newsletter outreach.

About Ready Set Rocket

New York-based Ready Set Rocket is the ideal digital agency. We create ideas, nurture them, prove them, and put them into action. Our digital marketing services include digital strategy, website design, website and application development, social media marketing, search engine optimization, and search engine marketing. We work with global brands including Better Homes & Gardens, Fast Company, Emergen-C, Double Day, UPS and notable others.

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Aaron Harvey
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