“The eco conscious business model follows the same pattern as the mainstream one. There are companies producing sustainable products ranging from inexpensive to luxury and everything in between. You can be good to your wallet and good to the Planet.
Pacific Palisades, CA (PRWEB) November 3, 2010
Eco friendly products seem to have lost their luster for the consumer, thanks to a poor economy and the misconception that environmentally friendly has become synonymous with more expensive.
"In this day and age, nothing seems to come before protecting our financial stability, which is entirely understandable," says eco friendly products expert Carrie Pollare, founder of http://www.whiteapricot.com [White Apricot, an online newsletter and website, dedicated to eco friendly and socially conscious fashion, beauty and lifestyle. "No matter what we hear about the economy getting better, the bottom line is that it isn't - unemployment and foreclosures at all time highs, spending way down. Yes, we're all about finding ways to cut back on our shopping.
“As it happens with every trend,” Pollare points out, “the new en vogue industry is anything and everything involved with how to save money and reduce debt. I recently watched a series of segments on the 'Today' show that featured money saving tips from ‘the self proclaimed cheapest family in America.’ These people have capitalized on the state of our economy and their ‘cheapness,’ and have parlayed it into their own little money-making empire. So, if the perception is that eco friendly means more expensive, the environment is definitely going to take a back seat to learning the art of being cheap. In fact, it will probably be thrown out of the car altogether.”
Another indicator, according to Pollare, is that green is no longer a media darling. "For a long time, anyone who was a green expert was getting all kinds of play on the morning news shows, books deals, you name it. Now, if I search 'green' on 'Good Morning America,' I find only one segment, and it's on green tea. "
Pollare explained that this issue was recently confirmed by an article in "Adweek," endearingly called "Consumers Don't Warm to Eco-Friendly Products." It pointed to the "Green Gauge Global Report" by GfK Roper Consulting, in which 71 percent of the respondents said that they believed it was important for companies to take "environmentally responsible actions." Yet, in that same report, 66 percent indicated that, "The environmentally friendly alternatives for many of the products I use are too expensive." And, 52 percent agreed with the statement, "First comes economic security, then we can worry about the environmental problems."
"In my mind, this perception simply isn't true," Pollare continued. "The eco conscious business model follows the same pattern as the mainstream one. There are companies producing sustainable products that ranging from inexpensive to luxury and everything in between. You can be good to your wallet and good to the Planet. Every day, we show our readers all kinds of great eco friendly clothes, from basic to fashion forward, which could compete pricewise with Wal-Mart, the Gap or Neiman Marcus. And just like the mainstream world, there are deals, discounts and sales to be had."
Pollare said that her company has built its entire eco fashion, beauty and lifestyle business on two factors. The first is to offer a conduit for eco friendly companies to offer consumers great deals and discounts on eco and socially conscious products, so that they are even more affordable. The second is to offer tips and advice to consumers on how to take baby steps.
"People may be weary of hearing about global warming, but the pollution of the Planet is very real and tangible, and everyone should try to make small changes that don't break the bank. You don't have to be a treehugger. You can just do whatever you are comfortable with. It all helps. So, don't give up your favorite jeans, but pair them with a top made from sustainable fabric. Or, change your beauty regimen and try a non toxic nail polish or organic skin care."
White Apricot, LLC has been covering the eco and socially conscious fashion, beauty and lifestyle industry since 2007 in its weekly online newsletter and on its website. Expert in following mainstream trends and then interpreting them in an environmentally friendly way, the company also known for its "Exclusive Offers," major deals and discounts on eco friendly products to encourage consumers to buy green.
For more information, visit, http://www.WhiteApricot.com. Press contact is Carrie Pollare, carrie(at)WhiteApricot(dot)com, 310-230-6828. Eco or socially conscious companies interested in submitting their product lines to White Apricot should send them to info(at)WhiteApricot(dot)com.
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