Strauss Radio Strategies Honored at the 2010 Platinum PR Awards Competition

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SRS Recognized by PR News for Purdue Pharma and US Conference of Mayors PSA

Strauss Radio Strategies

I speak for the staff in saying how excited we are to be recognized and celebrated amongst other phenomenal PSA campaigns such as the Become an EX campaign

Strauss Radio Strategies, Inc. (SRS), the nation’s leading provider of strategic radio media relations services, announced today that it is the recipient of an Honorable Mention at the 2010 PR News Platinum PR Awards in the Public Service Announcement category.

The Platinum PR Awards luncheon honored the top PR campaigns of the year, the smartest communication initiatives, along with The Top Places to Work in PR. During the awards ceremony, held at the Grand Hyatt in New York City, 37 Platinum PR Awards were presented to firms throughout the country. The SRS staff attended the event with over 400 leading public relations professionals and accepted an Honorable Mention in the Public Service Announcement category.

An Honorable Mention was presented to SRS for the Purdue Pharma and US Conference of Mayors Prescription Drugs PSA project, which was judged to be among the most outstanding communication initiatives. For this project, SRS, along with Purdue Pharma and the US Conference of Mayors, designed and executed a PSA campaign to spread awareness on the topic of prescription drug abuse, especially by children and teenagers.

According to numbers from station PSA directors, the PSA was aired 1,752 times. Based on these results, the total audience is then 5,522,400 listeners. In other words, the project reached over five-and-a-half million people via over seventy confirmed radio outlets.

“I speak for the staff in saying how excited we are to be recognized and celebrated amongst other phenomenal PSA campaigns such as the Become an EX campaign,” said Richard Strauss, President and Founder of Strauss Radio Strategies. “We want to thank Purdue Pharma and the US Conference of Mayors for allowing us to promote such a worthy social cause on the radio.”

“Prescription drug abuse in our neighborhoods leads to tragedies that can be avoided,” said Raul Martinez, Account Executive Supervisor of Strauss Radio Strategies. “It was an honor to work with Purdue, the US Conference of Mayors and all of the individual Mayors who took the time to make sure we were able to put together the a great PSA for stations across the country to play.”

“PR News’ Platinum PR Awards celebrate the most outstanding communications initiatives, and it never fails to amaze us how insufficient the word “outstanding” can be. This was especially true this year,” said Steven Goldstein, Editorial Director at PR News. “All of our finalists in all of our categories—media relations, branding, crisis management, green PR, PSA and social media, among them—are so clearly inspired in their communications initiatives, taking the lessons of the past and combining them with the latest digital tactics.”

A complete list of firms honored at the event can be found here: http://www.prnewsonline.com/platinumpr2010/.

About Strauss Radio Strategies, Inc.
Strauss Radio Strategies, headquartered in Washington, DC and with offices in New York City and Los Angeles, is celebrating its fifteen-year anniversary as the nation’s leading communications, public relations, consulting and strategy firm focused exclusively on radio media relations. Offering a diverse range of strategic radio services that include radio media tours, audio news releases, PSAs, radio promotions and advertising, SRS works on behalf of corporations, political campaigns, public relations firms, non-profit groups and government agencies. SRS also delivers bilingual radio services for clients reaching out to the Spanish language radio community. For more information on the company, please visit http://www.straussradio.com, e-mail us at info@straussradio.com, or call 202-638-0200.

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