East Chicago, IN (PRWEB) November 8, 2010
Exclusive Connection$, the leader in marketing program enablement of Petro/C-Store Rewards and Loyalty programs has tapped industry veteran and visionary, Steve Babick as President and Board Member, to lead the company in meeting exponential market demand for deployment of Fuel Reward programs and C-Store Loyalty Partnership programs with Grocers nationwide. Steve has served in various roles at MetroSplash Systems Group, Inc., the founders of the FuelLinks platform, including President & Interim CEO, prior to facilitating the acquisition of the business to an Excentus company, Centego in July.
Previously, Steve served in executive level positions with i2 Technologies, Inc., PrimeRevenue, Inc., and CFO of Inovis (fka Harbinger Corporation) after starting his career at Texas Instruments. He currently serves on the Board of Directors of IMODA, a mobile encryption and financial payments company and has worked with other mobile entrepreneurial opportunities such as Connect 1:2:1. Steve has pioneered fuel reward and C-Store reward programs within NACS, Loyalty 360 and market leading merchant funded reward program platforms such as TSYS and Points.com, in support of demand and growth drivers in the industry, bringing forth solutions which bridge the point of sale (POS), Partnerships and Mobile Technology convergence marketing capabilities. Steve was instrumental in aligning the MetroSplash and customers’ strategy to bring Grocer frequent shopper and manufacturer funded reward programs to the C-Store industry, evidenced by award winning programs and industry benchmarks such as Rutters Farm Stores, Prima Marketing, and Kelley Williamson’s (Mobil) C-store platform, Kelley’s Markets, among others, and subsidized by manufacturer funded rewards from leading brands sold in C-Stores and Grocery Markets.
“Exclusive Connection$ provides a compelling value proposition to retailers within the Petro/C-Store and Grocery Industries to bridge technology solutions such as FuelLinks and Centego Fuel Rewards to the consumer via a combination of Marketing Implementation services filling a vital gap to ensure lift,” said Steve Babick on accepting the helm at Exclusive Connection$. “Steve’s leadership in helping to formulate the messaging and acceptance of fuel reward programs within the industry is unsurpassed. He has provided a beacon of light to an industry navigating technology, patents and process to drive lift with results that speak for themselves,” said James Hudson, Chairman of Exclusive Connection$ and financier of the SmartEcho reward platform.
About Exclusive Connection$:
Exclusive Connection$ (http://www.exclusiveconnections.com) is an innovative Sales and Marketing Company that specializes in selling and implementing third party loyalty programs for retailers in the C-Store and Grocery Industrys as well as community partners. We developed our business and Implementation programs to give retailers a turnkey loyalty solution that’s simple and effective. We understand how valuable retailer’s time is so we created a Loyalty Accelerator program that gives them a blueprint to success when implementing a program. Our services include everything from creative card design to a comprehensive training program for your Team. We do it all! Our core programs include; Centego’s Fuel Rewards technology platform that enables businesses of all types to implement a fuel-based consumer rewards program. GasBuddy Retail Solutions is a marketing program that enables convenience stores to gain loyalty from customers in an entirely new communications world. We offer a unique solution for convenience store operators to reach and engage their customer base through both internet social networks and mobile devices. This program communicates the best convenience store offers to an exclusive price conscious group that interacts with your stores on a weekly basis.
Exclusive Connection$ has over 30 years experience providing winning business and marketing strategies. Let our company be an extension of your business.