ITV Live Gets The X Factor 2010

Share Article

ITV.com announced plans with talkbackTHAMES digital to roll out its dual-screen platform ITV Live for The X Factor 2010.

ITV Live was successfully launched for the 2010 FIFA World Cup, when over two million unique users interacted with the online companion across the tournament, with each user spending an average of 46 minutes per visit on the platform.

Built and designed in partnership with live social TV specialists Monterosa, ITV Live allows users to interact with a range of online tools, such as chat, video and facts, while watching the action on the big screen.

Kate Bradshaw, Deputy MD and Head of Online Commissioning, ITV.com said:

"We are very excited to have created an ITV Live experience for The X Factor this year. As the series hots up, ITV Live will offer fans new and exciting ways to get more of The X Factor and the stars it creates.

“The X Factor 2010 ITV Live experience offers video, chat, polls, facts, photos and Facebook/Twitter sync ups for fans to get even more involved with the show on Saturday nights.

Robert Marsh, Head of talkbackTHAMES digital, adds "Social media and online content is a key part of our strategy for evolving The X Factor format, and The X Factor on ITV Live will enable fans of the show to interact with each other and share their excitement as never before. As the tension builds with the live show stages, online audiences will be able to fully immerse themselves in The X Factor and enjoy the action online while watching the show.”

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joanna Millington
ITV
020 715 62628
Email >
Visit website