ShopRush Expand into Skin Care with Launch of Elemis

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Online retailer ShopRush launch professional skin care division with Elemis range.

ShopRush launch Elemis skin care range

Elemis will be joined by the likes of BLISS, OPI, Clarisonic, and Connock London over the coming months

Online hair care retailer ShopRush has expanded into the skin care market with the launch of the luxury Elemis skin care range.

John Martin, Head of Online Marketing & E-Commerce, said:
“ShopRush are delighted to announce the launch of its newly created beauty, wellbeing and accessories categories, joining its hair care category, which has enjoyed great success with anchor brands such as Kerastase, GHD and Shu Uemura.”

ShopRush, the e-commerce platform of RUSH Group Ltd, stocks a wide range of professional hair care products including TIGI, Redken, Shu Uemura and Paul Mitchell.

The Elemis Skin Care range is the newest addition to the ShopRush website, and the site’s first range of skin care products. This movement into beauty products signals a new chapter in Rush’s expansion strategy following a successful year for the business, which has seen consistent month-on-month revenue growth this year.

Elemis are a leading luxury skin care brand that specialises in spa and anti-ageing products. Elemis skin care products combine natural active ingredients with cutting-edge technology to provide the best anti-ageing and professional therapeutic and spa products. ShopRush will be selling a selection of Elemis ranges including Anti Ageing, Moisturise and Massage and Skincare for Men on their website.

John Martin added: “Elemis will be an anchor brand for the ShopRush e-commerce site and will be joined by the likes of BLISS, OPI, Clarisonic, and Connock London over the coming months.”


  •     RUSH was founded in 1994 by Andrew Phouli and Stelios Andrew
  •     RUSH salons brand values are the highest standard of hairdressing and excellent customer service
  •     The group now has over 60 salons across London and the south of England
  •     ShopRush sells professional hair and styling products online
  •     ShopRush stock Tigi, Redken, Shu Uemura, Paul Mitchell and Elemis products amongst many others

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Laura Starling
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