Groupon Promotions: The Real Cost to Small Businesses, BoomTime Deals Calculator Reveals Details

Share Article

BoomTime, an Albuquerque-based e-commerce and online marketing provider serving local and independent business across the nation, has released The BoomTime Deals Calculator, a tool that reveals the real cost of a group deal. Most businesses, in fact, lose on every promotion they run with sites like Groupon, which charges a 50% commission rate to bring heavily-discounted clientele through the door. In addition, those businesses risk devaluing their brand to boot, a high premium to pay for clients who return only 22% of the time, per Groupon's own statistics.

BoomTime, an Albuquerque-based e-commerce and online marketing provider serving local and independent business across the nation, has released The BoomTime Deals Calculator, a tool that reveals the real cost of a group deal. Most businesses, in fact, lose on every promotion they run with sites like Groupon, which charges a 50% commission rate to bring heavily-discounted clientele through the door. In addition, those businesses risk devaluing their brand to boot, a high premium to pay for clients who return only 22% of the time, per Groupon's own statistics.

The BoomTime Deals Calculator, aka the Groupon Calculator, presents the numbers, side by side, comparing the real cost of a Groupon-style deal against a BoomTime Deal incorporating intelligent discounting principles. The result is often significant, where the Groupon-style deal causes small businesses to lose money with each promotion, those using the BoomTime Deals features actually profit, while encouraging a highly-targeted group to enjoy great promotions and building a stronger business/client relationship in the process.

The Groupon Calculator is included with the BoomTime suite of features, and, with BoomTime Deals, provides businesses a real cost overview, complete control over the deal, the minimum to sell for the deal to 'tip', the maximum they wish to sell, the discount percentage, terms and conditions, and the timing. By leveraging existing clients to get new clients, using email and social media for viral marketing that reaches clients' friends and followers.

About Boomtime
BoomTime helps small businesses compete online, and has to date facilitated over $85M in online transactions for local and independents. The BoomTime platform encompasses all aspects of online marketing, with BoomTime Deals, Dynamic Websites, Instant Gift Certificates, email marketing and social media included with their services.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

STEPHANY TOMAN
Visit website