Alauras Software Announces a Fully Flexible MultiProduct SFA for Yellow Page Publishers

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Alauras Software's MultiProduct module now allows the Yellow Page publishers full system flexibility in product selection, revenue diversification and increased data independence from the canvass centric approach of most legacy publishing systems.

"Working with this new module, we are now able to further diversify and expand our product offerings as needed, which is critical to Directel's strategic plans."

Alauras Software's new MultiProduct module extends all of the notable sales force automation features available in CRM+ 7.0 beyond yellow pages to any product selected by the publisher. With the new module, a yellow page publisher can quickly create a new family of products, define specific packages, establish terms, customize eContracts, set pricing and launch a fully system supported sales effort in less than an hour. This flexibility enables Yellow Page publishers to more efficiently diversify their business efforts and quickly extend their revenue base beyond the traditional YP product set.

Additionally, MultiProduct frees publishers from using legacy publishing systems solely to manage their data. Small publishers without a dedicated publishing system can now leverage a full SFA system through the latest devices, including the Apple iPad. Larger publishers who have felt restricted by the book centric limitations of older publishing systems, can now focus on customer based marketing, independent of any canvass system requirements. Links to legacy systems are preferred but are no longer required.

The module allows flexibility in creating new product families, product bundles, individual products, rates, terms and pricing. All data is immediately available to sales reps in the field through Alauras’ standard eContract.

President, Vlad Miloserdov states, “CRM and SFA products are usually offered in a very general form, often times with irrelevant functionality. Lengthy and expensive customization is usually required for actual implementation and use. The Alauras system has progressed in the exact opposite direction. We started with a exceedingly customized system, providing immediate and discernible value for Yellow Page publishers and then added expansive options based on customer's requests. This path has created huge benefits for our customers.”

The concept of the MultiProduct module for Alauras was initiated by Directel, provider of Yellow Pages in Macau. Oscar Sousa Marques, CEO of Directel stated "Continued expansion of our product base required additional flexibility that was not currently available. Working with this new module, we are now able to further diversify and expand our product offerings as needed, which is critical to Directel's strategic plans. Directel can quickly and easily leverage the growing number of internet and mobile products quickly and effectively".

The MultiProduct module is currently available with scheduled rollouts through the end of 2010. For more information on any of Alauras' products, please visit

Directel Macau is a multi-platform media company which provides yellow pages to Macau and is the leading publisher of tourism-related products and publications. Directly Macau Ltd. has been, under contract from CTM – Companhia de Telecomunicações de Macau, the local telecommunications company, publishing the official Macau Yellow Pages for over 19 years. For mor einfo visit

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. All products are compatible across the framework of most existing media and publishing systems. Alauras Software solutions are in use internationally and leverage the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media professionals.

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