SDL Sees Increased Adoption of DITA and Structured Authoring

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Growing Interest Reflected in Record Attendance at Third Annual SDL DITA Fest and Trisoft User Group Conference

DITA and the New Future of Customer Experience

SDL, (LSE:SDL) the leading provider of Global Information Management solutions, announced today that its third annual DITA Fest technology conference, "DITA and the New Future of Customer Experience" had record attendance. More than seventy companies in high tech, software, life sciences, and the consumer electronics industry were in attendance at the event in Santa Clara, with representatives throughout the United States and as far away as Taiwan and Singapore. The increase of more than 50% in attendance levels since last year reflects the accelerating interest in, and broad adoption of structured authoring, DITA - the XML standard for technical writing and Component Content Management (CCM).

According to Howard Schwartz, Ph.D. and Vice President of Content Technologies for SDL, the adoption of structured content methodologies has been accelerating among technical writers and information developers. "The debate is over. Structured content has proven itself a foundation for enabling global companies to more easily share and reuse information, drive down the cost of content development and localization, and create greater business agility. Now companies are looking to expand on that foundation and provide a platform for enriching the customer experience," said Schwartz. "This is why we are seeing so many global companies adopting structured authoring methodologies with DITA and thinking about how they can build out further on the platform."

At the third annual DITA Fest conference, held this year on October 13 in Santa Clara, California, attendees learned about the key drivers to DITA, market trends and strategies for managing the global content lifecycle. Thought leaders from well known high tech companies joined Ann Rockley from The Rockley Group to share their experiences with DITA and their vision for the role it can play in driving customer experience. All participants were treated to technology demonstrations of next generation SDL applications that can dynamically and interactively deliver technical documentation to customers. In addition, attendees were shown authoring and review technologies that are making the writing and review of structured information easier and ubiquitous in the enterprise. The event also featured a lively and interactive panel discussion and opportunities to network and share best practices with like-minded organizations and some of the Bay Area's largest technology companies.

SDL Trisoft is the leading Component Content Management system specialized for DITA and Dynamic Publishing. The software tracks and manages the relationship of thousands of topics throughout the lifecycle of content creation, review and publishing. Recognized for its unique Publication Manager and Multilingual Content Management capabilities, SDL Trisoft empowers writers and publishers to organize content into publications and track their release to global market.
SDL will host its next technology event on November 3rd in Newton, Massachusetts. Focused on optimizing your global customer experience, this day-long conference will feature speakers from technology giants. While the conference is complimentary, registration is required. Reserve your seat at http://www.sdl.com/boston.

About SDL
SDL is the leader in Global Information Management solutions. SDL's solutions increase business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit http://www.sdl.com.
About SDL Structured Content Technologies
SDL's Structured Content Technologies division is the worldwide leader in Component Content Management and Dynamic Publishing software. Leveraging XML standards such as DITA and S1000D, the division's suite of products empower global companies to efficiently create, share, manage and publish technical information that is up-to-date and tailored to the interests of their global customers.

SDL Americas - Mary Parsons
+1 781 756 5454
mparsons(at)sdl(dot)com

Kirk Communications for SDL - Nate Tennant
+1 603 766 4945
natet(at)kirkcommunications(dot)com

SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120
amyhall(at)sdl(dot)com

SDL ASIA Pacific - Richard Delanty
+81 90 6695 5313
rdelanty(at)sdl(dot)com

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NATHAN TENNANT
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