VH1 Best Cruise Ever Mobile Sweepstakes Promoted Exclusively on indoorDIRECT’S Restaurant Entertainment Network

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VH1 has partnered exclusively with indoorDIRECT’s Restaurant Entertainment Network November 1 - November 30 to offer a mobile contest that chooses a viewer of the Restaurant Entertainment Network to set sail on VH1 Best Cruise Ever.

VH1 is thrilled to be working with indoorDIRECT to provide the opportunity for one of its viewers to win a trip on this one-of-a-kind cruise

VH1 Best Cruise Ever travels from Tampa to Cozumel (April 28 – May 2, 2011) onboard the Carnival Inspiration and features: Train, Lifehouse, Colbie Caillat, and The Script along with additional artists: Alpha Rev, Civil Twilight, Crowfield, The Daylights, Hope, Mat Kearney, Matt Wertz, Nikki Jean, One eskimO, Ryan Star, SafetySuit, Thriving Ivory and Trailer Park Ninjas.

One viewer of the Restaurant Entertainment Network’s theBITE show will receive a round-trip vacation for two on board VH1 Best Cruise Ever. The trip includes airfare, an ocean-view cabin, picture and meet-and-greet opportunity with at least one of the headliners.

The mobile contest will be promoted exclusively to viewers of the Restaurant Entertainment Network who can text “Cruise” to 22422 for a chance to win. This exclusive sweepstakes will be promoted in more than 1,000 quick service restaurant locations that feature indoorDIRECT’s Restaurant Entertainment Network.

“VH1 is thrilled to be working with indoorDIRECT to provide the opportunity for one of its viewers to win a trip on this one-of-a-kind cruise,” said Stephanie Werner, Vice President, Partnerships & Promotions, VH1. She added, “We are excited to promote VH1 Best Cruise Ever to millions of quick serve restaurant visitors as it also helps us to reach loyal and new viewers alike. We have a longstanding relationship with indoorDIRECT, and this initiative proves once again the value of our continued partnership.”

“Being the exclusive media company to offer the opportunity to win a cruise with artists of this caliber is something that we are proud to be a part of and intend to do more of in the future,” said Jonna Birgans, Vice President, Strategic Alliances at indoorDIRECT. She adds, “indoorDIRECT is rapidly becoming an established music platform within the digital place based media industry and this venture demonstrates how our screens and environment can be used in promoting both artists and music labels alike.”

About indoorDIRECT:
indoorDIRECT (http://www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital media network that delivers entertainment and advertising to more than one thousand major brand quick-service restaurants nationwide. The Restaurant Entertainment Network entertains more than 150 million consumers annually at Arby’s, Carl’s Jr., Denny’s, Hardee’s, McDonald’s,Taco Bell, Wendy’s, and other restaurants in America’s top Designated Market Areas (DMAs). Through partnerships with 100+ leading media content providers, the network produces two shows: theBITE and theBITE Weekend. indoorDIRECT is privately held and based in Dallas, with additional offices in New York and Los Angeles.

About VH1:
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

About VH1 Best Cruise Ever:
Sixthman and VH1 have partnered to bring you the second annual VH1 Best Cruise Ever, April 28-May 2, 2011. The full-ship chartered cruise sails on Carnival Inspiration from Tampa, FL, to Cozumel, Mexico. In addition to live performances by today’s top bands, guests will enjoy artist-hosted activities, games, a pool and waterslide, gambling, 24-hour room service, and more. Cabins are available at vh1bestcruiseever.com. Press materials, including photos, are available at Sixthman.net/epk.

Media Contacts:

Brian Hasenbauer
indoorDIRECT
214.580.4920
bhasenbauer(at)indoordirect(dot)com

Rita Cox
Rita Cox & Company
214.599.0888
ritacox_cc(at)earthlink(dot)net

VH1
Nyle Washington
VH1 Press
212-846-5576
Nyle.Washington(at)vh1(dot)com

Sixthman
Becki Carr
404-526-3525
beckicarr(at)sixthman(dot)net

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Brian Hasenbauer

Rita Cox
Rita Cox & Company
214-599-0888
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