Tennessean Media Group Announces Local Advertising Relationship with Yahoo!

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The Tennessean Media Group today launched a local advertising relationship with Yahoo! that brings together the Tennessean Media Group’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertising expertise.

said Carol Hudler, President and Publisher, Tennessean Media Group.

The Tennessean Media Group today launched a local advertising relationship with Yahoo! that brings together the Tennessean Media Group’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertising expertise. Tennessean Media Group will offer Yahoo! digital inventory as part of their local advertising solutions. As a result, local advertisers will benefit from expanded digital reach and enhanced audience targeting capabilities based on geography, user demographics, interests, and more against that expanded audience. This alliance combines Tennessean Media Group’s credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!. The new relationship will allow Tennessean Media Group’s audience solutions capabilities to reach up to 80% of Nashville’s Internet users with Tennessean.com and Yahoo!.

Providing local businesses enhanced marketing capabilities to achieve their goals is essential for us,“ said Carol Hudler, President and Publisher, Tennessean Media Group. “Our audience solutions, enhanced by Yahoo!’s digital reach and extensive audience targeting capabilities deliver the right audience at the right time with the right solution.

“Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences,” said Lem Lloyd, vice president channel sales, Yahoo! Americas. “This relationship significantly expands our local offerings and gives advertisers the technology and scale they need to reach their consumers online.”

About Tennessean Media Group
The Tennessean Media Group is a multi-media company with a suite of advertising and marketing products and services. Led by The Tennessean and Tennessean.com, the Tennessean Media Group delivers solutions to serve targeted audience and specific advertisers. Our product line includes newspapers, magazines, web sites, niche publications as well as digital and direct marketing services like search engine marketing, email and direct mail programs.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.

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