It makes little sense to dictate that a company double or triple its phone and long-distance costs in order to extend insight into the performance of their advertising campaigns; yet that is exactly what has been asked to date by every other vendor
Seattle, WA (PRWEB) November 1, 2010
Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company, officially announced its Enterprise Call Analytics Service for enterprise organizations, call centers, and larger business clients looking to benefit from real-time phone call and conversion analytics while preserving existing telephony services and long-distance rates.
KeyMetric Enterprise is the first and only phone call tracking and analytics solution that facilitates larger business clients and call centers to gain real-time call and conversion analytics while leveraging their existing telephony services, toll-free and local phone numbers, and cost-per-minute rates.
“KeyMetric Enterprise means larger businesses and call centers can gain the power of real-time call and conversion analytics without having to abandon their existing, low-cost telephony services and provider,” reveals KeyMetric CEO Michael Turta. “It makes little sense to dictate that a company double or triple its phone and long-distance costs in order to extend insight into the performance of their advertising campaigns; yet that is exactly what has been asked of them to date by every other vendor,” adds Mr. Turta. “With our solution, businesses continue to leverage their existing telephone services while adding the power of real-time call analytics, right down to the exact traffic and advertising source, referring domain, pay-per-click keyword, and organic search term that generated the call; accelerating more intelligent marketing decisions.”
“KeyMetric Enterprise is not for every business,” states Chief Sales Officer Toni Hume. “In order for KeyMetric to integrate with a client’s existing services, their telephony provider must maintain a data record of the calls, and permit the export of that data to our service through an API or similar integration method,” says Mrs. Hume. “We have, however, found that the majority of enterprise business and call center telephone systems have this capability - allowing us to capture their call data and unite it seamlessly with our advanced analytics to provide a substantially lower cost solution that any other service.”
KeyMetric Enterprise Call Analytics is used throughout the US and Canada by large finance companies, travel and hospitality call centers, advertising and publishing companies, and third-party service providers. Call and conversion data can be viewed in real-time using the KeyMetric hosted service, or within a customer’s internal reporting applications using the available KeyMetric API.
“KeyMetric Enterprise is just the next step on our path to removing the barriers between online advertising and offline lead-generation and sales activity,” says Mr. Turta. “Now our larger enterprise clients can gain the same competitive edge as our business customers without devastating their financial bottom line.”
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.
With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
For more information contact the KeyMetric Media Team at (866) 304-5714 -or by email at media at keymetric dot net.
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