New Web-based Tool Helps Entrepreneurs Launch Home-Based Stork Rental & Lawn Greetings Business

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Sweet Greetings, Inc. recently launched an online tool enabling entrepreneurs to launch a home-based stork rental and lawn greetings business in a few clicks. Users select sign designs and marketing materials to customize their business start-up package, which includes start-up phone and e-mail support, a “How to Start a Stork Rental Business” e-book, a custom-branded website with email account, an exclusive geographical territory, branded marketing materials and other business add-ons.

With a few mouse clicks, entrepreneurs can launch a work-at-home business renting lawn storks and other celebratory signs using a new online business start-up tool offered by Sweet Greetings, Inc.

The new tool, found at http://www.sweet-greetings.com is a step-by-step online business start-up builder with over 90 digital images of stork and other lawn greeting designs to choose from. Users can easily select their sign designs, and order customized marketing materials to complete their business start-up package. Packages include full start-up support, a “How to Start a Stork Rental Business” e-book, a custom-branded website with email account, an exclusive geographical territory, branded marketing materials and other business add-ons.

Sweet Greetings, Inc. has helped over 100 US and international business owners launch their own stork rental and lawn greetings business, a booming cottage industry that has seen steady growth despite the recent recession. To facilitate the many requests for customizable business start-up packages, company owner Carrie Bryson built the new user-friendly, intuitive web-based tool.

Bryson, founder of Sweet Greetings Inc., launched her own stork rental business in 2002 from her Etters, PA home after a 10-year career in corporate communications and design. With three young children, Bryson enjoyed the benefits of the work-at-home business, and expanded in 2005 to offer customized packages enabling others to start their own yard sign rentals business. “Having built my business from the ground up, investing a lot of resources in creating our whimsical and tasteful designs and learning by trial-and-error what works, I knew I could help others by sharing my experience, my successes, and my designs. My business packages save owners significant time and money in launching their own stork rental business.” Bryson provides online and telephone mentoring to Sweet Greeting’s business package owners, and her blog (http://sweet-greetings.blogspot.com/) offers stories, tips, marketing ideas, and a special offer each month.

Bryson recommends starting with a minimum of four storks to launch a new business. Owners grow at the rate they choose by adding storks as well as a wide variety of other lawn greetings, and other Sweet Greetings “up-sell” items including personalized candy bar wrapper labels to match all occasions.

Many Sweet Greetings Inc. business owners are work-at-home moms, or “mompreneurs;” some are retirees or empty-nesters. Some work on a part-time basis, while others expand into full-time by broadening their client base and their inventory, evidence that the stork rental business is scalable to suit income expectations and available time. A stork rental business typically covers a radius of about 30 miles from the owner’s location (coverage varies for metropolitan locations), and storks can rent for $85 to $100 for a week; birthday and other greetings can rent for $55 to $85 for one to three days.

Sweet Greetings Inc.’s “How To Start a Stork Rental Business: A How-To Guide to Renting Storks and Special Occasion Lawn Greetings from Home” e-book includes information on stork rental business organization and management, marketing, branding, customer service, scheduling, and samples of customizable business cards, brochures, post cards and advertisements available as part of the Sweet Greetings start-up packages. Available for purchase, the cost of the e-book is deductible from a subsequent business package purchase. Sweet Greetings Inc. is offering a November special on the e-book: pay only $10 to learn what makes for a successful stork rental business: http://www.sweet-greetings.com/business/ebook.html.

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Carrie Bryson
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