The Toy Insider Now Available Online and On Newsstands in the November 17 Issue of Woman’s Day Magazine

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Annual Consumer Guide Offers Expert Toy and Gift Recommendations for the Holiday Season

We've spent the past year testing thousands of toys to find the ones that offer the best play value for all ages, including tweens, which are often a tough group to shop for

The Toy Insider, an annual consumer holiday toy guide, is now available both online at http://www.thetoyinsider.com and on newsstands as a special supplement in the November 17 issue of Woman’s Day magazine, the fourth largest magazine in the U.S. Featuring the hottest holiday toys and gifts for children of all ages, the Toy Insider is designed to help readers get a jump on their holiday shopping.

“We’ve spent the past year testing thousands of toys to find the ones that offer the best play value for all ages, including tweens, which are often a tough group to shop for,” said Jonathan Samet, co-publisher of the Toy Insider. “The wide variety of picks allows parents to find great gifts that match their children’s interests, and budget-conscious shoppers will be thrilled to see that most toys on our list cost less than $50.”

Jam-packed with nearly 100 toy recommendations, the Toy Insider is a convenient and user-friendly guide. Each section – Hot 20, 0-2 years old, 3-5 years old, 6-8 years old and 9+ years old – includes a description of the developmental needs and interests for that specific age group to help readers find the perfect gift. A toy skill key on the Hot 20 page provides a list of icons matched to each toy, offering even greater assistance with age-appropriate gift giving.

The Toy Insider website (http://www.thetoyinsider.com) features detailed descriptions of more than 120 toys, as well as direct click-through links to most manufacturer websites, which will stay “live” throughout the holiday season. Woman’s Day readers can also use a smartphone to scan a barcode in the article “Get Ahead of the Toy Trends” for a list of the Hot 20 Toys of 2010 with links to Walmart.com, making holiday shopping even more convenient for on-the-go parents.

“Searching for the perfect holiday gifts can be a time consuming task, so we’re excited to make this year’s shopping season easier for busy Woman’s Day readers,” says Carlos Lamadrid, Senior VP and Chief Brand Officer of the Woman’s Day Brand Group. “The Toy Insider contains great gift ideas in a number of price ranges, so everyone can find something special that fits within their budget.”

Most of the Toy Insider picks are available at Walmart stores nationwide and on Walmart.com, making holiday shopping convenient and affordable for parents and grandparents. For more information on the Toy Insider, please visit http://www.thetoyinsider.com.

About the Toy Insider:
The Toy Insider is THE SOURCE for the hottest toys and gifts for the holidays. Now in its fifth year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2010 guide is jam-packed with 96 toy recommendations from more than 50 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

About Woman’s Day

A part of HFMUS (Hachette Filipachi Media, Inc.), Woman’s Day Brand Group combines Woman’s Day magazine, http://www.WomansDay.com, and their respective publishing units as a single enterprise with limitless access to the creative resources and multimedia platforms that connect the Woman’s Day brand to an avid, loyal audience of 24 million women. Woman’s Day helps readers Live Well Every Day, from looking and feeling their best to cooking a great meal or creating a loving home. For 78 years, Woman's Day magazine has met the essential needs of its readers with both substance and style. Publishing 15 issues each year, Woman’s Day magazine inspires women with information they can use to enhance the quality of their days and, ultimately, the quality of their lives.

Please contact Rachel Colley at 646-430-5647 or email rcolley(at)js2comm(dot)com for any inquiries, image and interview requests.

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JS2 Communications
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