Powered Surrounds Social Media Atlanta 2010 with Two Author Events, A Panel and Meet Up

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Social Media Agency Involved In City-Wide Week-Long Focus on Social Media, Book Authors Joseph Jaffe and Greg Verdino Hosting Events

Powered, a focused social media agency, today detailed its involvement in Social Media Atlanta 2010, a week-long set of events to celebrate the technology and social media marketing achievements of the number two most wired city in the U.S. (according to Forbes). Powered executives and published book authors, Joseph Jaffe and Greg Verdino, will host Author Events, Verdino and Powered CMO Aaron Strout will moderate a panel on Social Media Innovations, and Powered will host a Meet Up, all during the Social Media Atlanta week, running November 8 - 12, 2010.

First up, on Tuesday, November 9, three time published book author and Powered Chief Interruptor, Joseph Jaffe, will host an Author Event, from 3-5 pm at the Newell Rubbbermaid headquarters. Jaffe will be discussing his latest book: Flip the Funnel: How to Use Existing Customers to Gain New Ones. Jaffe will follow the discussion with a Q&A and then book signings. http://socialmediaatlanta.org/jaffeverdino/

That same night, Tuesday, November 9, Powered will host a Meet Up, from 5-7 pm, at Wildfire in the Perimeter Mall area. Jaffe, along with other Powered executives in town for the week, will be in attendance. http://socialmediaatlanta.org/powered-meetup/

Thursday, November 11, another published author, Powered Vice President of Strategy and Solutions, Greg Verdino, will conduct his own Author Event, from 11 am – 12 pm, also at the Newell Rubbermaid headquarters. Verdino will discuss his book, microMARKETING: Get Big Results by Thinking and Acting Small. Verdino will follow the discussion with a Q&A and then book signings. http://socialmediaatlanta.org/gregverdino/

Immediately following Verdino’s Author Event, he and Powered CMO, Aaron Strout, will moderate a Social Media Innovations panel, hosted by Social Media Atlanta, to feature homegrown innovations. To be held Thursday, November 11th from 1:30-4 pm at InterContinental Hotels Group, the panel discussion will be followed by break-out sessions allowing attendees to interact with the local technologies. http://socialmediaatlanta.org/innovations/

“We are thrilled to have such an active role in Atlanta during its Social Media week,” said Jaffe.

“We have had the privilege of working with several of the great brands, multi national companies based in Atlanta, and look forward to growing partnerships with companies in the city, as more Atlanta-based brands embrace the power of social media to better connect with their customers.”

For more information on Social Media Atlanta 2010, or to register for any of these, and other, free events, please see http://socialmediaatlanta.org/

About Powered:
Powered is a focused social media agency that helps brands fully capitalize on their social initiatives, make them more relevant in an increasingly digital, connected and social world. Austin-based Powered took it’s A game up another notch in early 2010 with acquisitions of three other rock star social media firms: NY-based crayon and Drillteam, and Portland-based StepChange. Now with 70+ employees in its offices, Powered brings its clients "best-in-class" expertise across the social spectrum by offering a combination of strategy, planning, activation and management for social presence and programs including those centered on Facebook, location based/LBS, mobile applications, influencer activation and community building, content marketing and earned media, and experiential marketing.

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Laura Beck
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