OMMA Performance: Perfect Market CEO to Speak on Panel at Leading Industry Conference

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Julie Schoenfeld, CEO of Perfect Market, will speak on topic of performance marketing and branding at OMMA Performance to be held Monday November 1, 2010 at the Westin Times Square in New York.

Perfect Market, Inc. (http://www.perfectmarket.com), an Idealab company that helps publishers maximize online revenue from their content, today announced that company CEO, Julie Schoenfeld, will join a panel entitled “Can Performance Marketing Be Applied To Branding,” to be held at 9:45 am on Monday November 1, 2010.

Schoenfeld will join panelists from Catalyst S+ F, PromoAid, Lotame Solutions and MediaMath to discuss the merging of performance marketing and branding, providing solutions for how to successfully merge the two disciplines.

Background:
The theme of OMMA Performance is Assembling the JigSaw Puzzle of Performance Marketing, focused on providing performance marketers with an understand of how to use the Internet as a core marketing strategy.

MediaPost produces and hosts a variety of respected industry events throughout the year that deliver premium content and valuable information to live audiences comprised of advertising agencies, leading brands, and top industry practitioners.

Perfect Market most recently launched the Vault, a content performance tool that provides relevance data to newsrooms and editors looking to increase traffic and user engagement. The Vault allows publishers to monitor and increase the revenue yield of their content over time and helps publishers meet real-time audience demand, so they can maximize advertising revenues on their most popular stories.

Resources:
About Julie Schoenfeld: http://perfectmarket.com/about-us/julie_schoenfeld
Perfect Market on Twitter (@PerfectMarket): http://twitter.com/perfectmarket
About OMMA Performance: http://www.mediapost.com/events/?/showID/OMMAPerformance.10.NYC

About Perfect Market, Inc.
Perfect Market, Inc. helps professional publishers with revenue relevancy tools that help them create, distribute and monetize their content more effectively online. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market is based in Pasadena, CA.

Perfect Market’s solution helps publishers serve users with exactly what they are looking for in online content. Our optimized content pages are designed from the ground up to serve each specific audience segment, from search engine users to visitors from social networks. Content is complemented with relevant ads that are targeted based on the specific content themes that attract users to the content. This results in a more satisfied user, increased traffic and higher click-through rates for advertisers. The combination of factors results in dramatically more revenue for publishers and their ad network partners.

At Perfect Market we believe that content matters. By delivering the right content in the right format to the right user with the right relevancy, Perfect Market has increased the revenue for partners in our program by at least 20-fold.

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Rachel Petersen
Nectar Comm for Perfect Market
415-868-5595
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