“It’s not enough to have superior products in the marketplace if potential customers can’t get the information they want right when they want it.”
King of Prussia, Pennsylvania (PRWEB) November 1, 2010
SpecialtyAmines.com™, Taminco’s website dedicated to connecting customers with its Performance Products business unit, debuted its new graphical interface today. The revamped site enhances its already user-friendly design with brighter, easier-to-read pages and simpler navigation – all to make it easier for customers to obtain the information they’re looking for.
“In the chemical industry, most websites focus on the company,” explained Conor Dowling, who heads up Taminco’s Performance Products business unit. “Customers and potential customers need to drill down through several pages in order to find the information they really came to the site looking for.
“At SpecialtyAmines.com™, it’s all about that information,” he added. “Product brochures, technical and performance data, even research papers and scientific presentations – we make it all available for immediate download.”
The new SpecialtyAmines.com™ is the centerpiece of a series of online touch points that connects Taminco’s Performance Products with customers. The site makes generous use of online connection tools, including Facebook, Twitter and LinkedIn, plus a popular blog, AminestoanEnd.com.
The site’s navigation system takes customers with a single mouse click directly to the product information they need, whether they search by product name or by market end-use. SpecialtyAmines.com™ also simplifies the process for requesting additional information or even product samples.
“It’s not enough to have superior products in the marketplace,” Dowling said. “Our high-performance coatings additive Advantex® is the industry leader in cost-effective performance. Our zero-VOC coatings additive Vantex®-T is literally changing the way coatings formulators look at VOCs in paints. Our Synergex® line of metalworking fluids is the industry standard.
“But,” he added, “none of that matters if potential customers can’t get the information they want right when they want it.”
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Taminco, The Amine Company, is the world’s only global integrated specialist alkylamine producer. Taminco produces alkylamines and their derivatives which are key elements in a broad array of chemical products that have a wide range of applications in, amongst others, crop protection, water treatment, surfactants, animal feed additives and pharma applications. From its headquarters in Ghent, Belgium, Taminco operates 7 manufacturing facilities located in Belgium, Germany, the United States, Brazil and China and 18 sales offices globally, with approximately 800 employees in 16 countries.
Taminco is organized into two divisions – Functional Chemicals and Agro Sciences – which reflect the end-user segments to which the company markets and sells its products. Functional Chemicals produces specialty chemical intermediates that are used in the manufacture of specialty products and active ingredients – properties that are integral to the functions those products serve. Agro Sciences cares about plant and animal health, providing various solutions to serve the Crop Protection, Herbicide Systems and Feed Additives markets, while focusing strongly on development and innovation.
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