Holiday 2010 Shopping Survey Offers Insider Analysis

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Retail TouchPoints

It's fascinating to see how mobility is becoming a key essential in shoppers' tool kits — they are more empowered than ever to make smarter, more valuable decisions to ensure they get the best deal and experience

Hasbrouck Heights, NJ (Vocus) November 1, 2010

Retail TouchPoints, the industry's online strategy source for retail executives, today unveiled the 2010 Holiday Outlook, a special report that offers retailers and key decision-makers a guide on What To Expect For the 2010 Holiday Shopping Season. The report features data and analysis from a host of industry experts, including insight into consumer spending trends, analyst predictions for the season and the key marketing strategies retailers are leveraging for success. Highlights include:

•     About one third of consumers are planning to spend less on holiday shopping than they did in 2009;
•     “Conscious shoppers" are on the rise — Consumers are making fewer trips to malls and retail outlets, but spending more during each trip;
•     Retailers are offering more creative “spending stimulus” strategies, including Target’s new offering to cardholders, with 5% off every purchase, or Toys “R” Us’ innovative approach to advanced saving for gifts;
•     Online shopping will once again be the bright spot of holiday spending, as customers who shop both in-store and online spend twice as much on average;
•     Customer-empowering devices are on the rise. As the mobile phone continues to stake is claim as the new shopping tool on the block, innovations like ShopKick tap GPS technology to give in-store customers targeted deals.
•     The usage of Social Media is on the rise, as 37% of retailers plan to leverage social networks like Facebook and Twitter for an integrated approach.

For more on the findings and key trends, click here to download the full complementary report.

“It’s fascinating to see how mobility is becoming a key essential in shoppers’ tool kits — they are more empowered than ever to make smarter, more valuable decisions to ensure they get the best deal and experience,” said Amanda Ferrante Batista, Associate Editor of Retail TouchPoints and author of the report. “Although industry analysts point to pent up demand to drive retail sales this holiday, it’s still imperative for retailers to focus on competitive differentiators to win at categories other than price.”

The editorial team at Retail TouchPoints is focused on providing rich data and tactical strategies to help retailers capitalize on the coming holiday season, and encourages the retail community to reach out for support and connections to various industry sources.

Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the Web 2 .0 environment, the Retail TouchPoints network offers a weekly e-newsletter with category-specific trend pieces, turnkey retail case studies, innovative solution spotlights and benchmark research. Visit our content-rich web site at http://www.retailtouchpoints.com .

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