Moe's Place first launched its product line of Premium Dog Bandanas at an industry tradeshow in Las Vegas just days before the September 2008 economic crash. Forced to choose between dropping everything or forging ahead, the reward was worth the risk.
Akron, OH (PRWEB) November 18, 2010
Moe's Place first launched its product line of Premium Dog Bandanas at the SuperZoo, a pet industry trade show in Las Vegas, Nevada just days before the September 2008 economic crash. Forced to choose between dropping everything, or forging ahead, the reward was worth the risk. The growth in 2009 was slow, creating an opportunity for the company to perform market research and modify products, packaging, and marketing. In 2010, the company has been rewarded with substantial economic growth.
The company's success can largely be attributed to its unique, very cost-effective business model. To develop this winning strategy, a number of targets had to be met. The first was to choose a stable and growing industry. According to The American Pet Products Association, total U.S. Pet Industry Expenditures were $45.5 billion in 2009, and are estimated to reach $47.7 billion in 2010. (See http://www.americanpetproducts.org/press_industrytrends.asp for full details). The next goal was to develop a line of durable and sensible products designed for large active dogs, a significant market niche that is mostly unaddressed. Third, the product would need to be quickly produced at low cost. Furthermore, the company planned to outsource production, printing and packaging to US companies that have already invested in employees, equipment, and buildings to manufacture products. The Premium Dog Bandana met all those criteria and with the option of maintaining low inventory levels, a very high percentage of revenue is available for branding, marketing, and most importantly, fulfilling the company mission, The Miracles On Earth® Animal Shelter Food Donation Program.TM With a line of products that is getting noticed by the media and amazing economic growth in the current economy, it appears the model is successful.
As Seen on TV commercial contract negotiated and entered into production.
The Valentine Hearts and Paws ScoutTM appeared in editorial of Pet Style News along with a number of blog sites.
Development of The ClassicTM and The InnocentTM Styles began. Both styles are reversible, fully adjustable, available in sizes Petite to X-Large, machine washable, and feature a quick-release buckle.
As Seen on TV commercial airs for first time in test market phase.
US Provisional Patent submitted for The ClassicTM and The InnocentTM Styles. Production and marketing begins on the new designs.
The ClassicTM and The InnocentTM are featured on numerous blog sites.
The New Fall 2010 Catalog is available for distribution.
The all new Moe's Place website was launched at http://www.MoesPlace.net with these new features:
New Community page outlines philanthropic work.
New Press page provides information about Moe's Place in the news and events.
As Seen on TV commercial airs on the internet and is linked to the new website.
The ClassicTM and InnocentTM are available for sale on the new site.
The As Seen on TV commercial goes through an editing process to launch again in 2011.
Most of product line are available Amazon.com for one-stop holiday shopping.
Christmas Cheer InnocentTM appears in Pet Style News Editorial.
Skipper's Cowboy Blue InnocentTM appears in photo spread of The Pet Elite.
Nightwire includes Christmas Cheer InnocentTM in the November 2010 Gift Guide.
Looking forward to 2011
As the new year begins, the company mission will continue to be at the forefront of all activities.
The Miracles On Earth® Animal Shelter Food Donation Program. Moe's Place, LLC was created to raise money to aid animals in shelters across the United States. We proudly donate 10% of our proceeds to shelters in the form of dog food donations and participate in philanthropic causes throughout the year. The 2010 food donations will be made in January 2011.
What's next for the product line?
In 2011, the product line will include:
Collegiate themed premium dog bandanas.
Organic and/or Eco-friendly materials.
Speak Moe!TM A collection of customizable fun designs from “Princess” to “Evil Genius.”
A down economy can provide great incentive to think creatively, rather than pessimistically. Moe's Place is in a prime position to become a household name in trend-setting Premium Dog Bandanas and stands beside other companies that are making a difference in the community.
Moe's Place is offering a variety of sales and promotions throughout the holiday season. The current promotion is 30% off retail purchases. See website for full details.
Visit http://www.MoesPlace.net today to see how your dog's holiday bandana makes a difference.TM
Moe's Place, LLC
Manufacturer: Premium Dog Bandanas
Brand: Miracles On Earth®
Established 2006, Ohio.
Made in USA, sold internationally.
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