The Impact of Google Instant on Paid Search: Marin Software Executive to Speak on Topic at Leading Industry Conference

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Matt Lawson, Vice President of Marketing for Marin Software, to share research and insight on Google Instant at OMMA Performance on Monday November 1, 2010 at the Westin Times Square in New York City

Marin Software, provider of the leading paid search management platform for advertisers and agencies, today announced that company vice president of marketing, Matt Lawson, will join the panel entitled “Can Paid Search Prosper in the Age of “Instant and Real-Time,” to be held at 4pm on Monday November 1, 2010 at OMMA Performance in New York City.

Lawson will join panelists in discussing the impact of “real-time” and Google Instant on search campaigns and share results from an exclusive study that Marin Software recently conducted that analyzed the effects of Google Instant on paid search campaigns for some of the world’s largest search marketers. Results of this study are now available at:


About Marin Software:
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize in excess of $1.3 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, and Reply.

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Kari Moe Straley
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