Michelle Russo, Senior VP, Corporate Affairs and Communications for Discovery Communications Will Deliver the Closing Keynote Address at PR News' How-To Conference on December 1 at the National Press Club in Washington DC

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The conference will feature 11 experts and 11 fast-paced training sessions that cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.

Michelle Russo, senior VP, corporate affairs and communications for Discovery Communications will deliver the closing keynote address at PR News' How-To Conference on December 1 at the National Press Club in Washington DC.

More Information:http://www.prnewsonline.com/howto

The conference will feature 11 experts and 11 fast-paced training sessions that cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.

Registration information can be found here: http://www.prnewsonline.com/howto

In Russo's keynote presentation, she will discuss how PR practitioners can align PR initiatives with their organization's goals and objectives. Russo will share some of her successful campaigns, including Discovery's recent 25th Anniversary celebration, which helped build a community and strengthen the brand.

Russo joins fellow keynoter Bill Schneider, senior political analyst for CNN who will moderate a panel discussion on media and PR relations. Russo and Schneider join an impressive list of speakers from leading corporations, agencies and nonprofits that includes GolinHarris, GE Corporation, Kaiser Permanente, Fleishman Hillard, Comcast and many more. To view the complete agenda and speaker faculty, go to http://www.prnewsonline.com/howto.

PR News has identified key areas of the communications profession that are must-know right now and for 2011. We've selected key thought-leaders who will teach you how to execute smart PR initiatives, how to be better at what you do and how to be a key contributor to your organization's goals.

To register by phone or if you have questions regarding the program, please contact conference coordinator Elizabeth Brown at ebrown(at)accessintel(dot)com; 301-354-1610.

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AMY JEFFERIES
PR News
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