Car Shopping Made Simple: autoMedia Launches New-Car Buying Guide with Side-by-Side Comparison Tool, Kelley Blue Book® New- and Used-Car Values

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Save time and money. autoMedia’s car-buying guide with side-by-side new-car comparison tool, simple-to-use search filters allows consumers to easily research new vehicles online before visiting a dealership.

Car Shopping Made Simple

“Kelley Blue Book strives to provide the latest in new and used car information at all stages of the shopping process,” says Damon Bennett, vice president of business development for Kelley Blue Book.

Shopping for a new car just got a lot easier. Now you can shop and compare new-car prices before you leave the house. Save time, gas and money thanks to a brand new Car Buying Guide at autoMedia.com. New-car shoppers can use the side-by-side comparison tool to fully research vehicles online. autoMedia’s new vehicle guide pricing now includes Kelley Blue Book Used Car Values, new car invoice and MSRP, providing shoppers with the tools they need to help make an educated purchase decision.

Now online at http://www.autoMedia.com, this helpful guide provides new-car shoppers with the detailed information needed to make a more informed buying decision in order to locate the vehicle best suited for their driving and ownership needs.

Whether searching for a coupe, sedan, minivan, SUV, crossover, or pickup truck, this comprehensive online buying guide is a complete resource for new-car shoppers. Consumers can narrow down the many new-vehicle offerings into the one perfect vehicle choice.

New easy-to-use search filters allow users to find models based on price, MPG, standard and optional equipment, transmission and engine choices, body style, seating capacity, and safety features.

An all-new side-by-side comparison tool allows users to compare up to four vehicles against one another to determine the best price, fuel economy, horsepower, warranties and other features.

"We've really enhanced the user experience with all the great shopping tools," said autoMedia.com President, Marshall Flemion. "The Kelley Blue Book relationship completed the development, providing data from a well-known and trusted consumer automotive information provider."

Used car values, now provided by Kelley Blue Book, allow buyers to find the private party, trade-in, or suggested retail values of the used vehicle being replaced. In addition, Kelley Blue Book offers new car values, invoice and MSRP by vehicle make and model. By joining forces with Kelley Blue Book, autoMedia.com offers consumers the most current pricing on new and used models.

“Kelley Blue Book strives to provide the latest in new and used car information at all stages of the shopping process,” says Damon Bennett, vice president of business development for Kelley Blue Book. “With Kelley Blue Book data in autoMedia’s new 2011 Buyers Guide, we hope car shoppers will be well-informed to make a confident purchase decision before entering the dealership.”

About autoMedia.com (http://www.automedia.com)
autoMedia.com was launched in September 2000 by a team of automotive editorial, design, and publishing professionals with the goal to be the premier provider of quality automotive content on and for the Web. Today it boasts over 60,000 pages of original articles, including over 2,100 features researched and written by leading automotive experts, covering new and used car buying, new vehicle previews, road test reviews, car care maintenance, professional driving advice, and technology. Automotive enthusiasts and new car shoppers can read about the latest industry news, pricing, rebates and incentives, along with viewing photo galleries and researching details on all makes and models. For “automotive advice you can trust,” before you buy a car, visit autoMedia.com

About Kelley Blue Book (http://www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new- and used-vehicle information they need to accomplish their goals with confidence. The company's top-rated website, kbb.com, provides the most up-to-date pricing and values, including the Fair Purchase Price, which reports what buyers are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Website Usefulness Study, kbb.com is the most useful automotive information website among new- and used-vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Silver Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

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Deborah Neal
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