Wiggle Races Ahead With CDNetworks

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CDNetworks enables award-winning eCommerce sports retailer to expand overseas reach

As we capture new customer bases around the world, the only way to compete with domestic offerings is to ensure that we are equally as fast in our ability to serve our customers.

CDNetworks, a top tier, full service global content delivery provider today announced that it has entered into an agreement with award-winning online sports retailer, Wiggle. Based on CDNetworks’ Web Performance Suite, the agreement provides Wiggle with greatly improved website security and performance, as it looks to better serve its overseas customers. Wiggle ships bikes, as well as cycling and triathlon apparel and equipment, to more than 70 countries worldwide.

As eCommerce retailers look to expand their global offerings to tap into emerging markets, Web Performance Suite addresses the data delivery challenge that online retailers increasingly face. This is particularly critical as retailers seek to enhance the shopper experience and provide secure connections for payments made anywhere in the world. The majority of Wiggle's shoppers are able to browse the site in their own language and currency, with payment possible in US dollars, Euros, Yen and Danish and Swedish Kroner.

For Wiggle, Web Performance Suite enables the retailer to maintain its consistent and high-quality shopping experience through accelerated page load times, ordering and transactions.

“As we capture new customer bases around the world, the only way to compete with domestic offerings is to ensure that we are equally as fast in our ability to serve our customers," said Aidan Fitzpatrick, IT director at Wiggle. "With the eCommerce market expanding year on year, the ever increasing proliferation of online businesses means that we have to have technology that works harder to keep us ahead of the competition."

Robert Gribnau, VP & GM EMEA, CDNetworks added, “eCommerce has enabled domestic retailers to capture customers in territories far beyond their domestic borders. Providing a holistic standard of service globally, however, presents a number of data challenges. In any given territory you have to be as good as, if not better than, the competing local provider.” CDNetworks’ Web Performance Suite enables eCommerce businesses to tackle these challenges head-on and compete to the same standard, no matter where in the world they are based. “We wish Wiggle all the best with its continued expansion and look forward to continuing the working relationship."

About CDNetworks
CDNetworks is the highest performing global content delivery network (CDN), providing unparalleled speed and reliability of website content and application delivery anywhere in the world. Our commitment to cloud-based network performance and superior customer support set us apart from all other CDNs. That is why more than 1,100 companies across industries, including gaming, high tech, manufacturing, media, retail and software rely on CDNetworks to delight their website users while minimizing content and application delivery costs. With more than 100 points of presence across 5 continents, including numerous PoPs in China, CDNetworks helps our customers get closer to their end users. Founded in 2000, CDNetworks has offices in the U.S., Korea, China, Europe, and Japan. For more information, please visit: http://www.cdnetworks.com

About Wiggle
Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including the title of Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006 and readers of Which? magazine recently voted us top sports and leisure site.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit http://www.wiggle.co.uk.

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John Tenore
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