Cleveland, OH (PRWEB) November 3, 2010
Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, will evangelize the power of call tracking at PubCon Las Vegas – America’s premier search and social media conference Nov. 8 – 11 at the Las Vegas Convention Center. With more than 8,000 attendees and a star-studded line-up of the key players shaping the future of the Web, Team Mongoose looks forward to educating the PubCon audience about how call tracking is an integral component of search marketing.
Marketers will learn how to use call tracking technologies to understand which of their marketing efforts make the phone ring. “Phone conversion tracking is only one part of the marketing analytics picture, but if it’s non-existent or out of focus you risk making uninformed decisions and misinterpreting data, which in-turn can become costly or even deadly,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.
Mongoose Metrics’ account executive, Matt Fay, will lead the team of phone call conversion specialists at PubCon, including Jeff Tirey, Kathleen Colan and Alan K’necht. “The PubCon crowd represents the world’s smartest and most innovative search marketing professionals and we’re delighted to introduce call tracking as well as educate the audience about the insight call tracking provides when it comes to optimizing a robust search marketing campaign,” says Reynolds.
The team also will be actively Tweeting actionable knowledge-points and best practices from the PubCon speaker sessions at http://www.twitter.com/mongoosemetrics. Additionally, marketers are invited to join the PubCon group on Linked In for more engagement with participants and speakers.
Conference attendees are encouraged to contact us prior to the show to set an appointment (877.784.0496).
Learn more about the PubCon Search and Social Media Conference at http://www.pubcon.com/.
About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
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