The Shower Hug™ Breastfeeding Support Receives Double Honors

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Mom-Inspired Breastfeeding Support Awarded US Patent; San Diego Inventor named “Mompreneur of the Month” by Pregnancy Magazine

Breast Pain Relief for Pregnant & Breastfeeding Moms

The Shower Hug™ is a little piece of luxury that helps women reclaim the serenity of their shower. Those few minutes of ‘me-time’ are once again a time to cleanse the body and clear the mind, without fumbling to protect Mom's sore breasts.

The Shower Hug™, a bandeau wrap worn around the bust line of pregnant and breastfeeding mothers to support and protect sore breasts and nipples while showering, has been awarded US Patent 7,775,851. The Shower Hug™ is distributed by Belmama & Cherub™ LLC and is brainchild to Andria Sgro. “The Shower Hug™ is a little piece of luxury that helps women reclaim the serenity of their shower. Those few minutes of ‘me-time’ are once again a time to cleanse the body and clear the mind,” says Sgro, the Shower Hug™ creator and veteran mother of two young children. Tested, tried and true and now available at over 50 fine retail outlets across the country and around the globe including, Sgro was recently awarded “Mompreneur of the Month” for October 2010 by trusted Pregnancy Magazine.

Sore nipples and tender breasts are common side-effects of pregnancy and breastfeeding and the discomfort caused by shower sprays pelting the breasts is a genuine problem. Time in the shower is generally regarded as a time of comfort and solitude. Time in the shower for a new mom is priceless; it is often the only “me-time” she experiences over the course of her day. These moments should not be rushed or spent shielding sore breasts from stinging shower streams.

Made of wonderfully-soft knit terry velour, the Shower Hug™ is lightweight and absorbent to soak up warm water in the shower, creating a therapeutic warm compress. With hands-free convenience, the Shower Hug™ creates a cushion between tender breasts and harsh shower sprays. Additionally, it protects the nipples and areolas from the sting of soap and chemical residues left by toiletries that can further irritate sensitive skin.

The Shower Hug™ is made of high-quality, double-sided knit terry velour and secured by a four-inch ultra low profile Velcro® closure that won’t snag fabric or scratch delicate skin. The Shower Hug™ is stretchy and beautifully contours to the changing bust lines of pregnant and post-partum mothers. The Shower Hug™ also extends its comforting embrace to women undergoing treatment for breast cancer and those recovering from surgical procedures to the breasts.

The Shower Hug™ is available in four sizes and three color combinations. It is available online at, and at select birthing centers and maternity boutiques across the country and globe. Complimenting burp cloths, wash cloths and infant bath sheets are also available.

Belmama & Cherub™LLC crafts all products with quality and pride in the U.S.A.

About Belmama & Cherub™ LLC
Andria Sgro is the president and founder of Belmama & Cherub™ LLC. She founded the company and began production of her first product, the Shower Hug™, in 2006, just one day after her son’s first birthday. Sgro was born and raised in the small town of Ewing, N.J. She graduated from the Wharton School of The University of Pennsylvania in 1998. She now resides in San Diego with her husband and two young children. Sgro runs Belmama & Cherub™ LLC with her most trusted confidante, business partner, and sister, Alaina Tonelli.


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Alaina Tonelli
Belmama & Cherub LLC
800.936.1790 ext. 706
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