Amazon Consulting Launches New Partner and Solutions Directory Module in Partner Automation System

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New PartnerPath Portal Offers Vendors Engagement Tools To Help Partners with Lead Generation and Increased Site Traffic

Amazon Consulting Launches New Partner & Solution Directory Module

PartnerPath's intuitive user interface and powerful search capability provides one-click access to content, while its navigation makes the application completely user-friendly

Amazon Consulting, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, today announced major enhancements to its partner automation system, PartnerPath to match their end-user customers with partners who can deliver the solutions they want. PartnerPath’s Partner and Solutions Directory module helps vendors develop and maintain an automated and comprehensive, self-serve, up-to-date listing of key solution providers’ capabilities, which easily match expertise, location, and technology to the end-users’ needs. PartnerPath offers vendors a scalable, efficient solution which empowers solution providers to control updates to their own profiles, while giving end-users current information and easy access to solution providers’ offerings.

PartnerPath’s Partner and Solution Directory allows partners to self-manage their own profile within the directory, giving them the control to update as frequently as they would like and add new marketing materials to boost interest. The profile template is easy to navigate and provides partners with many options to promote their businesses and drive traffic back to their own sites. The system also provides regular metrics so vendors and partners can gauge the impact of their program involvement.

“Based on customer feedback, we continue to invest in our partner automation system and have developed an amazing engine to help our clients build, maintain and update their partner and solution directory, which is a key component to any partner program because of the power to promote a solution provider’s capabilities and experience,” said Amazon Consulting CEO Diane Krakora. “By making our system extremely user-friendly, we have given our vendor customers an edge in keeping their partner profiles fresh and relevant. Vendors now have a powerful way to harvest, automate and distribute leads and help increase traffic to their partners’ sites.”

ExactTarget recently implemented PartnerPath’s Partner and Solutions Directory which effectively replaces two separate directories. After deploying PartnerPath’s solution, ExactTarget integrated both directories into one powerful resource called Nexus, which is branded and integrated into ExactTarget’s corporate site. From an administrative standpoint, ExactTarget has handed the ownership of profile content and updates to the most authoritative source: the partner. In doing so, ExactTarget streamlined the review and approval workflow to ensure content can be updated quickly and efficiently, thus enabling their partners to market and position their products and services in ways that best drive demand.

"PartnerPath’s intuitive user interface and powerful search capability provides one-click access to content, while its navigation makes the application completely user-friendly,” said Tom Williams, ExactTarget Director of Channel Operations. “PartnerPath has helped us create and launch a very unique kind of Partner and Solutions Directory which we call Nexus. Interactive Marketing professionals come to our site to find answers and solutions to business problems but they don’t care how our partner program is organized. Nexus provides a discovery tool that helps Interactive Marketing professionals find the partners or solutions they are looking for, thus decreasing the time to results. Nexus site visitors can search by technology, solution provider, business result or thought leadership. The ratings and reviews capabilities allow search results to be sorted according to direct end-user feedback on every partner profile. These endorsements speak volumes for our partners and really bring value to people evaluating the capabilities of the partners. Amazon Consulting did an amazing job of accommodating an extensive list of requirements within the architecture of PartnerPath without requiring customizations – this translated into a project that was developed and deployed very quickly.”

About Amazon Consulting
Amazon Consulting, LLC is a partnering development firm based in Silicon Valley, California, wholly dedicated to helping companies elevate the impact of partnering. We achieve this by effectively designing, implementing and automating channel and alliance models. We offer services ranging from channel models and program development plans to partnering operations and program execution. PartnerPath® provides our clients a best-in-class partner portal and program automation system. For more information please visit us at

Press Contact:
John Sperrazzo
Eye-To-Eye Communications, Inc.
Email: john(at)eyetoeyepr(dot)com


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