Beverly Hills, CA (PRWEB) November 2, 2010
Ad.ly, the celebrity micro-endorsement platform for digital media, today announced the addition of Dana Drazin as its Director of Sales in New York.
Found at http://ad.ly, Ad.ly connects top-tier brands with consumers via today’s most popular celebrities, athletes and experts, producing premium endorsements across the web and mobile. Based in Beverly Hills, the year-old start-up reaches hundreds of millions of consumers on Facebook, Twitter, MySpace and more.
“We are thrilled to welcome Dana, who will connect our 5,000+ celebrity influencers with the leading brands in New York’s digital media marketplace,” said Derek Rey, Ad.ly’s Vice President of Media and Sales. “Dana will be instrumental in creating premium media experiences for our advertising partners by tapping the power of the most influential people in digital media, celebrities.”
Drazin joins Ad.ly from SV Network, where she brought in new clients Coca-Cola and ABC Family. In previous roles, she brought major brands to RealNetworks, co-opened the NYC office of Gorilla Nation Media, and helped Specific Media bring behavioral retargeting to Ford Motor Company and more. Drazin began her career with Sony Online Entertainment.
"I'm extremely pleased to have joined Ad.ly, the company that pioneered celebrity endorsements in digital media,” said Drazin. “I’m excited to offer brands a new opportunity to leverage the most influential people within the most influential platforms.”
Ad.ly’s mission is to help brands connect with consumers via the most influential celebrities on today’s most popular platforms. Celebrities on the Ad.ly platform include everyone from Snoop Dogg, Kim Kardashian, Chris Brown and Lauren Conrad to pro athletes Derek Fisher, Paul Pierce, Shaun Phillips and Nick Swisher. Among its more than 150 advertisers are Microsoft, Sony, Toyota, American Airlines, NBC, LionsGate, AT&T, BestBuy and more.
Ad.ly is the celebrity micro-endorsement platform for digital media, reaching hundreds of millions of consumers on Facebook, Twitter, MySpace and more. Ad.ly connects top-tier brands with consumers via today’s most popular celebrities, athletes and experts, producing premium endorsements across the web and mobile. Based in Beverly Hills, CA, the company has backing from GRP Partners, Greycroft Partners and Matt Coffin, founder of LowerMyBills.com. To learn more, visit http://ad.ly.
Contact: Dana Drazin at dana(at)ad(dot)ly and 646-660-1877.