Search Marketing Expert George Aspland Will Present “Improving Conversion Rates for Keyword Phrases” at Pubcon Search Marketing Conference

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George Aspland, founder and President of eVision, will present “Improving Conversion Rates for Keyword Phrases” at Webmasterworld’s Pubcon international search marketing conference in Las Vegas November 8-11, 2010.

In his article on Improving Conversion Rates for Keyword Phrases, which search engine marketing expert George Aspland will present at this year’s Webmasterworld’s PubCon conference in Las Vegas. The founder and President of eVision will show web marketers how to improve conversion rates for all search terms (keyword phrases) leading to more business, however special emphasis will be placed on “organic” search results.

Takeaways from this session will include:

*How to Compare Keyword Conversion Rates and Select Important Keywords to Focus On.
*How to Check for Issues with Landing Pages for Organic Keywords.
*Tips to Improve Conversions Rates Once Visitors Reach Your Web Site.

Session Details:

Session: “Increase Your Post Click Conversion Performance”
Date:        Tuesday November 9
Time:        4:15p 5:30p
Location: Salon B

Note – Session times and locations may change so check the Pubcon schedule at

If you haven’t registered yet, save 20% by clicking on the link to Pubcon within this blog article

About George Aspland
George Aspland is founder and President of eVision, providing Internet marketing services to companies and organizations around the world since 1998.

Mr. Aspland is a recognized expert in the Search Engine Marketing field, with 12 years of experience. He speaks regularly on the subject of Search Engine Optimization (improving “organic” results from search engines). He wrote a book on the subject in the early days of SEM, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes an online marketing blog newsletter which is sent to webmasters and marketing executives around North America. You can sign up for the newsletter at

About eVision
eVision, based in Branford, Connecticut USA, has been providing Internet marketing services to clients around the world since 1998.
They drive targeted traffic to a web site through legitimate search engine optimization (SEO), pay-per-click (PPC) search engine advertising tactics, referral site development & link building, Social Media and online promotion while working to ensure client web sites turn those visitors into inquiries, qualified leads, and new business using our proprietary Conversion Point Architecture process.

Find out more about eVision by calling 203.481.8005 or visit


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