Band Hopes Individual Contributions through Fundraising Website will Make the Difference in Tough Times

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Band turns to crowdsourcing website,, to raise capital for merchandise for 2011 tour.

"We value our fans time and money, however, the industry isn't like it used to be." Chris Strickler, lead singer for Whiskey Six

Phoenix-based Whiskey Six has now launched their first Kickstarter project to help raise funds for mass production of their second EP, "Love, Sex, and American Excess" and newly-designed t-shirts to sell at their live shows during 2011. Through the interactive fund-raising website,, Whiskey Six hopes to raise $4,000 by December 5, 2010. This money will go directly towards the design and production of the new EP and band t-shirts.

Founded in 2009, Kickstarter is an interactive website that allows artists to raise money for creative projects from individual contributors. However, unless the artist reaches their goal, they do not receive any of the contributions. To date, over 800 creative projects have been funded throughout the country.

With the current economy and disarray of the music industry, independent bands like Whiskey Six must come up with creative ways to finance their dream. "We value our fans time and money, however, the industry isn't like it used to be. Bands are now expected to pay for studio time, merchandise, and even pay clubs and venues to play," states lead singer Chris Strickler. "To get signed by a record label, you need to prove you can sell more than 10,000 CDs nationally. That's pretty tough when you're paying for all of the travel and promotion to build up that kind of fan base."

Despite their challenges, Whiskey Six has had their share of success. Since their creation in 2009, the band has won the 98KUPD Playdio radio contest and have recently won the title of Best Local Band by the Phoenix New Times. "We've had a great response from fans," says Matt Indes, drummer. "We just want to continue getting our music out there. This project will help us reach that goal." The band has played with national artists such as Beth Hart and Slash; Powerman 5000; Steel Panther and Lynch Mob.

The second Whiskey Six EP, "Love, Sex, and American Excess" will be released in January, 2011. The songs have been recorded, however, coming up with funding to have them professionally mass produced has been difficult. "We all work day jobs, but in today's economy, it's hard to stay on top of your own expenses, let alone the added expense of hotel rooms, van rentals, and payments to promoters to be included in their show," relates bassist Raf Garcia.

Currently, the band is making their own CDs and tshirts. "We'd love to continue that level of involvement, but we can't physically - or financially - make the amount of merchandise necessary to tour or to distribute it at a national level," Strickler laments.

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Susan Strickler
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