Small businesses don't have the time, staff or money to spend on integrating multiple systems
Atlanta, GA (Vocus) November 3, 2010
LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v3.28, featuring inbound, content and search engine marketing. OneView, the best-of-breed marketing automation platform, is the first and only marketing automation solution to offer inbound marketing. The addition of these latest features, also available in FreeView, greatly reduces the “swivel chair effect” by integrating all of the most cutting-edge marketing tools in a single, user-friendly application.
The inbound, content and search engine marketing features enable marketers to analyze website traffic in real-time, providing insight into which marketing programs are driving qualified leads to the website. Similar to Google Analytics, OneView now offers real-time web analytics that reveal who is linking to the website’s marketing content articles. It also tracks how many visitors have accessed content from a specific source or referrering website, as well as where visitors navigate to, after arriving from a particular referring site. In addition, OneView now provides insight into the keywords used to find the website across 12 supported search engines.
"Small businesses don't have the time, staff or money to spend on integrating multiple systems,” said David Raab, principal, Raab Associates. “A single system that combines inbound, social media and outbound marketing tools will both be very attractive to small business marketers. More importantly, it helps them to do their jobs more effectively."
“We’re pleased to be the first and only marketing automation provider to offer inbound marketing,” said Sean Dwyer, president and CEO, Loopfuse. “In this age of instant communications, we want to equip marketers with real-time tools and intelligence for determining what marketing programs are driving qualified leads to their websites so they can take immediate action to drive effective results.”
For more details, please visit our product features page on the web.
LoopFuse, the first and only provider of forever-free marketing automation, is a leader in on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at http://twitter.com/loopfuse.
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