Travel Industry: This is Your Chance to Grill the Search Engines

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World Travel Market Seminar: Call for the travel industry to interrogate the search engines. A unique chance for the travel industry to interrogate the search engines and ask them the most searching questions will take place at the World Travel Market.

The “Ask the Engines” seminar at the World Travel Market on the 10th November, at the ExCel centre in London, brings together representatives from the major search engines (Google, Yahoo! and Bing) where they will face questions from Paul Reilly, Head of Search at Stickyeyes, on behalf of the travel industry.

Anyone in the travel industry (marketers, journalists, retailers etc.) with a burning question for the search engines is invited now to send their questions to Paul so he can put them to the search engines on their behalf – this is a unique opportunity to find out the future holds.

The travel sector is one of the most important in search and has been so since the early days. Changes to algorithms, trademarking, advertising rules and tools, along with the development of social media and product channels have a huge impact.

The search engines try to keep new developments under wraps, which can leave marketers on the wrong foot, with potentially costly implications.

The World Travel Market has organised an innovative seminar designed expressly for the travel industry and have pulled off the coup of getting the main search engines to attend - these representatives are –

  •     Nate Bucholz, Industry Manager, Travel, Google
  •     Tracey Cheffey, Category Director (Travel), Yahoo
  •     Caroline Mastoras, Travel Category Development Manager, Bing

Paul Reilly will be the voice of the travel industry at the seminar.

Don’t hesitate to put your questions to Paul -
By phone: +44 391 2929
By email: paul.reilly (at)
By Twitter: @paulreilly - hashtag #wtmask

The seminar will be chaired by Paul Richer from Genesys - the Travel Technology Consultancy. Paul Richer is Senior Partner of Genesys, a management consultancy specialising in providing advice on distribution technologies and strategies for the travel, tourism and hospitality industries

Paul Reilly heads up one of the fastest growing SEO departments in the UK, with 12 years’ experience, multiple SEO awards and honours and a proven track record in the most competitive markets which include Travel and Online Gambling.

The search engines are the dominant force driving customers to web sites. Whether you are optimising your web site to work well within natural search listings or you are relying on pay per click advertising to drive traffic, you need to get it right. If a site is performing poorly, potential customers will be going to competitors and online advertising and marketing spend will just be money down the drain. For this seminar, a search marketing expert will be putting questions to the search engines and getting the answers

Full information about the seminar here

About the World Travel Market

Staged annually in London, World Travel Market - the premier global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. By attending World Travel Market, participants efficiently, effectively and productively gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.

About Stickyeyes
Stickyeyes apply their data driven, scalable approach to competitive SEO in travel, finance, retail, online gambling and legal, and have pioneered the field of forensic SEO. Tracking 11,836 SERPs hourly across 42 servers in 13 countries. When Search Engines change the rules, Stickyeyes are first to know about it. Visit


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Jenny Simpson

Paul Reilly
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