Square Enix Selects PlaySpan's UltimatePay for Payment Processing Services

Square Enix to deploy PlaySpan’s payments and monetization solution for certain online services, including FINAL FANTASY XIV.

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PlaySpan has the largest and most experienced team of digital goods monetization professionals in the gaming industry

Santa Clara, CA (Vocus) November 2, 2010

PlaySpan(TM), the global leader in monetization solutions for digital goods, social networks, online games and videos, announced its UltimatePay™ payment solution (http://developer.playspan.com) was selected by Square Enix(R), the publisher of FINAL FANTASY(R), DRAGON QUEST(R) and TOMB RAIDER(R).

Under the agreement, Square Enix will deploy PlaySpan’s UltimatePay(TM) for certain online services, including FINAL FANTASY XIV, the most recent release in the FINAL FANTASY franchise. Since its launch, the FINAL FANTASY franchise has shipped over 97 million units worldwide.

Square Enix offers payment for purchases through a variety of methods. PlaySpan’s UltimatePay delivers “Monetization on Demand” via its Developer Console and 85 international payment methods including PayPal, Ultimate Game Card, and other payment methods to maximize global reach and conversion.

“PlaySpan has the largest and most experienced team of digital goods monetization professionals in the gaming industry,” said Karl Mehta, Founder & CEO of PlaySpan. “By partnering with PlaySpan, Square Enix can focus on enhancing the player experience of FINAL FANTASY XIV and its other online content.”

About PlaySpan, Inc.                                                                                    

PlaySpan™ is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending Monetization-as-a-Service™ platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan’s Monetization-as-a-Service™ with its global payments product, UltimatePay(TM) delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan’s ULTIMATE GAME CARD(R), the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC, and Novel TMT Ventures. The company has won over 13 major awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing companies in its Inc 5000 list for 2010 and was named to Business Insider’s prestigious Digital 100 for 2010.

For more information about PlaySpan, visit: http://developer.playspan.com

About Square Enix, Inc.
Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group's internationally renowned brands such as Square Enix, Eidos and Taito in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 97 million units worldwide; DRAGON QUEST, which has sold over 54 million units worldwide; TOMB RAIDER, which has sold over 35 million units worldwide; and other well-established products and services.
More information on Square Enix, Inc. can be found at http://www.square-enix.com.

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Holdings Co., Ltd. EIDOS and TOMB RAIDER are registered trademarks or trademarks of Square Enix, Ltd. Taito is a registered trademark or trademark of Taito Corp.

CONTACT:     
Eric Gonzalez
VSC Consulting for PlaySpan
415.272.0836

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