Zmags Customers Receive 2010 Digital Magazine Awards

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Five customers honoured for their exceptional digital publications—out of 26 countries represented

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"We are thrilled to be recognized as a winner by the judges of the Digital Magazine Awards. When we entered this new world of digital magazines earlier this year, we were unsure of what to expect, but the response to Today's Diet & Nutrition has been extr

Zmags, the leading rich media marketing software, is pleased to announce that five of its customers have received coveted awards from the recent 2010 Digital Magazine Awards, showcasing the best digital magazines, and recognizing the most influential people in digital publishing today. The winning publications include:

  •     Today’s Diet & Nutrition -- top prize for Health & Beauty Magazine of the Year
  •     Student Health 101 -- Silver Award for Health & Beauty Magazine of the Year
  •     Marco Polo -- Silver Award for Travel Magazine of the Year
  •     Realtree -- Bronze Award for Specialist Magazine of the Year, and
  • -- Silver Award for Technology & Gadget Magazine of the Year.

Each of the award recipients has adopted Zmags digital publishing software to convert and publish their marketing content – magazines, newsletters, catalogs, et al -- in an online, interactive format. Zmags users are able to add interactive enrichments, including audio, video and flash to enhance the experience of their readers and inspire reader response and engagement. In addition, they effectively track and measure reader engagement with the powerful Zmags analytics tool. Over 2,500 customers use Zmags today to produce their digital publications, including 10% of the Fortune 500.

The winners were excited and honoured to be selected for this year’s awards. Mara E. Honicker, VP and COO of Great Valley Publishing Company, Inc. responsible for Today’s Diet & Nutrition Magazine stated, "We are thrilled to be recognized as a winner by the judges of the Digital Magazine Awards. When we entered this new world of digital magazines earlier this year, we were unsure of what to expect, but the response to Today's Diet & Nutrition has been extremely positive from readers and advertisers alike. With each issue, we grow more and more confident with this dynamic medium and we're excited about what the future holds.”

Creative Director for Realtree, Rocky French, said, “We are honored that our digital publication was the recipient of a Digital Magazine Award. Our subscribers have been extremely positive with the format of our Realtree newsletter and we are thrilled to be able to provide them with an enhanced experience as they navigate through the publication.”

Peter Velikin, VP of Marketing of Zmags, remarked, “These digital publications are great examples of capabilities and features that Zmags offers to brands. We are very proud of our five winners. Each has illustrated their abilities to capture and hold their reader’s attention by producing content that is truly exciting and engaging. In addition, by using the Zmags analytics engine, they have been able to accurately gauge the effectiveness of their publications and share tangible results since publishing digitally.”

Bruce Hudson, Digital Magazine Award’s Chairman, commented: “We have had entries from 26 countries and the standard has been outstanding across the board. The category winners clearly illustrate the potential of the genre and will inspire the next generation of digital magazines."

Gavin Drake, Quark’s (Platinum Sponsor) Vice President, said “At Quark we are very pleased to be rewarding these cutting-edge example of digital publishing 2.0 and look forward to seeing more publishers take this approach in the future.”

About the Zmags Winners and their award-winning publications:

Today’s Diet & Nutrition is the go-to publication for health-conscious consumers in search of creative and wholesome ideas to nourish themselves and their loved ones. Using Zmags, they can provide content to their readers more frequently, and their audience is enjoying the constant stream of great content. Advertisers are also excited about the interactive nature of the magazine which allows advertisers to make ads clickable to a website, incorporate multimedia enhancements, such as video and audio, and overall make their ads come alive. Link to Publication

Student Health 101 - provides colleges and universities with a comprehensive resource that enhances their own health education efforts. The attractive publication is produced nine times per year and delivered via email to both students and parents. Student Health 101 has a clear online strategy, of publishing magazines exclusively online, making quick and consistent distribution critical and easy to execute. With Zmags, magazines are completed faster and more cost-efficiently. , To date, the publication has increased capacity dramatically, from 75 to 260 monthly digital issues. Link to Publication

Marco Polo is a Danish travel agency specializing in exotic, exclusive destinations far from the ordinary resorts. The company has created an outstanding digital travel magazine with 16 beautifully designed pages, including full-spread images, videos and text animations, along with a survey created with Zmags Form Builder. Link to Publication

Realtree® is the creator and marketer of the world's most versatile camo patterns. The company converted its former HTML email into a zmag and immediately saw positive results, including increased subscribers. Now they are adding animation, movement, video, sound and interaction, while giving readers a chance to contribute. Readers don’t just “receive” the information, they experience it. Using FLASH to control that content, Realtree produced a visually appealing zmag that uses FLASH to serve its readers content in small bites instead of massive chunks. Link to Publication - digital magazine features a mix of articles containing the latest news, industry project updates and trends. UK-based Progressive Media Group took advantage of all the interactive media enhancements possible, while giving their Nuclear Edition of power-techonology.coma unique look in the digital format. A combination of great design, large font size, and an appealing variety of Flash animations ensures that their readers enjoy the highest quality of content in a format that delivers a rewarding experience. Link to Publication

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About Zmags:
Zmags, the industry leading rich media marketing software, enables retailers and brand owners to inspire and engage customers online and on mobile devices. Zmags utilizes a familiar linear story-telling format enriched with vivid graphics, video, and interactive flash elements to immerse readers and inspire action. The Zmags analytics engine tracks reader behavior and provides metrics-driven insights and analysis to enable its clients to deliver a better customer experience, optimize marketing ROI, and increase sales. E-Commerce functionality, such as shopping cart, wish list, and integration with commerce infrastructure transforms Zmags into a powerful merchandising solution capable of boosting online and offline sales. Zmags is used by more than 2,500 companies in 50 countries, including 10% of Fortune 500 companies.

About the Digital Magazine Awards:
The Digital Magazine Awards 2010, in association with Quark Inc., are global awards to showcase the best digital magazines and recognize the most influential people in digital publishing today. The Digital Magazine Awards raise the bar on the industry standards, celebrates the publishing revolution of digital magazines and inspires future developments in this burgeoning industry. The Digital Magazine Awards were judged by luminaries from the digital publishing industry including Quark’s Vice President Gavin Drake; Microsoft’s Executive Producer, Peter Bale; Telegraph Media Group’s Technology Editor, Shane Richmond and WIRED Magazine Editor, David Rowan.

Media Contacts:
Christina Pappas
Inbound Marketing Manager for Zmags

Gerrie Hawes
Digital Magazine Awards
0044 (0) 7980 552 243


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